Dick Smith administration is a bittersweet situation
Dick Smith has been an iconic Australian brand for decades and it's sad to see their demise. It's a sign of the changing retail landscape that has more and more Aussies turning online for the latest products at the best prices. It's a bittersweet situation. On one hand, we love competition — it gets us out of bed in the morning. On the other hand, Kogan.com is proud to have played a significant part in creating more efficiency in the industry and driving down prices for shoppers, which has had a noticeable effect on many large retailers, past and present.
While it's common for retailers to raise prices when there is decreased competition, there won't be anything like that at Kogan.com - our mission is to make the latest products more affordable for all Australians and we'll keep using technology to innovate new ways to drive prices down.
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2 年Ruslan, thanks for sharing!
Advising eCommerce and Private Equity firms
8 年I love that song. and a metaphor for so many things..
Telecommunications Trainer and Assessor, former Telstra Ltd Telecommunications PTO1 (CFW08) Equipment Room Specialist
8 年Thank you for trying to save a Great Aussie Icon sir...I hope that you will be very successful with the new road ahead and the new business too.
Trendii Founder/CEO | Contextual discovery and commerce solutions for brands, content publishers and streaming platforms.
8 年Called it... ;-)
Business Development Manager at Kyocera Document Solutions Australia Pty Ltd
9 年Ruslan Kogan is a true entrepreneur! He has changed the world of online marketing in Australia. Very sensible of him not to take advantage of the Dick Smith demise to blatantly profiteer. Well done!!