Diary of Would Be International LinkedIn Star - true numbers after 10 days trial

Today is the 10th day of the campaign so many of you wanted to undertake and so few of you dared to begin. And to be honest, I'm the same. It is so easy to be ok with your successful, mediocre local business and comfortable life. But what happens if you give your dream a try?

You can follow our journey live; I will be transparent about it. Here are the numbers of @StoryMatters.online for 1st February 2024, the steps that we took to change them, and the first results we achieved:

Yearly turnover: approximately 1 million EUR

The main source of business: LinkedIn acquisition, recommendations, and upsell

Most visible ambassador: me. With about 0,9 million impressions yearly.

Other ambassadors: about ten team members, all together they do about 0,5 million impressions yearly.

95% of our visibility is Czechia and Slovakia.

85% of our clients are from those two countries.

The goal is to become truly global by 31st December 2025. Shall we make a reality show out of it?

Now so things did go well. How did this change happen?

In short, it was all about four points:

1) Success story with an offline workshop in Slovakia (thank you Lubomira Mardiakova and Simona Mistikova )

2) Hint of potential cooperation with global market leader Jasmin Ali?

3) Participation in the biggest conference about LinkedIn communication in the history of our region. (thank you Peter Strcula , Martin Volek and ta3 konferencie )

4) Free online workshop for 250+ people during which I shared all the LinkedIn knowhow we have. (thank you Peter Strcula , Petr Dvo?ák and 苏达帆 )

Some things did go wrong, though:

Well, we are kind of leaders in the local market, and of course, we have to work hard to maintain this position, yet the focus of the above-mentioned campaign is to become truly global.

As you can see from this data, the LinkedIn algorithm does not allow me to be visible outside of our region, mostly because 21 thousand out of my 22 thousand followers are locals.

The only post that hit some global target group was the one with Jasmin being tagged.

So, all this energy helped us to be even more sold out locally and did not bring us a single global lead. The same applies to new impressions and followers: they are mostly local. Most appreciated and not what my profile is currently aiming for.

So, the overall taste of my "global" campaign after 10 days is bitter-sweet, and here are the steps I'm planning to undertake during the coming weeks:

1) Launch publication of tens of short videos that openly share our LinkedIn communication know-how in a most fun and viewer-friendly manner.

2) Launch TikTok, Instagram, YouTube, and Facebook accounts with those videos to attract different and hopefully global audiences.

3) ASAP finish my full-fledged book about LinkedIn Communication - share it openly and for free to as many people as possible.

4) Be part of the Czech Chamber of Commerce and our friendly competitor webinar Milo? K?epelka - since the guys are doing a good job, and I still want to pay attention and be loyal to our local market.

5) Find global star guests for our 8 hours free Advanced LinkedIn Communication Workshop, since I have 300+ attendees, out of which 1 is from Egypt, 1 from India, 1 from Poland, 1 from Greece, and the rest are locals. We need attention from abroad, and clearly, switching the language of communication is not enough to achieve that.

Regardless of your nationality, feel free to register by means of comment here:

8 hours of Advanced LinkedIn Communication Workshop for 0 EUR

6) Stop connecting local decision makers of potential clients. Start connecting global fans of our competition regardless of their business potential from our point of view as an agency.

7) Record a podcast with the most well-known Slovaks on LinkedIn that have mostly global reach (thank you Michal Ukropec and Michal Gula )

8) Search for global events, podcasts, news outlets, etc., that would be interested in our expertise and content.

9) Develop our local ambassadors on the markets we already have a few clients on (DACH, Greece, Poland, and Hungary).

10) Most importantly, remain humble and patient. There are a lot of troubles and disappointments ahead of us. We decided to go on a challenging path, and the only way to succeed is to deliver real value to our current clients, potential clients, and even people who would never pay us 1 200 EUR/month to help them with their LinkedIn communication.

Stay tuned if you want to know what happens next, and share your thoughts with us; that would be most appreciated.