Diary of a Dreamer: The Reality of Building a Business

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Day 672 – It’s Not a Fairy Tale, It’s a Grind

Let’s cut to the chase. If you’re expecting entrepreneurship to be some magical journey full of rainbows and endless excitement, you’re in for a rude awakening. Year two, and it’s not glamorous. In fact, most days, it’s a grind—like trudging uphill with a backpack full of rocks while people cheer you on from a distance.?

Yeah, it’s exciting, but it's exhausting too. But you know what? It’s the grind that makes it worth it, because if it were easy, everyone would be doing it, right?

So let’s get into the nitty-gritty.

You want to know what it’s really like to build a business from scratch?

I’ll tell you.

Day 1: Passion is Great, But It Won’t Pay the Bills

There’s this moment when you first start out, when everything feels possible. You’ve got the dream, the idea, and a burning passion to make it happen. But passion? It’s just one part of the equation. Spoiler alert: it’s not the part that pays the bills.

On day one, you’re not thinking about taxes, bookkeeping, or the fact that nobody knows you exist yet. You’re thinking about changing the world. But here’s a reality check—if you don’t know how to get your first client, none of that matters. Networking becomes your full-time job. It's not just about shaking hands and talking shop; it's about finding those first few clients who will give your business legs. And trust me, those relationships? They’re everything.

Month 6: Branding is Exhausting (and Absolutely Necessary)

By the six-month mark, you might think you've hit your stride. You’ve got a couple of clients, a nice logo, and a decent website. So now you’re just coasting, right? Nope. Because here’s what no one tells you—branding is more than a logo. It’s a relentless, day-to-day effort to tell your story, refine your message, and create an experience that keeps people coming back. And that? It’s exhausting.

You’re constantly tweaking things, trying to figure out what sticks, and sometimes it feels like nothing’s working. But here’s the kicker: if you don’t build that consistent brand presence, someone else will. The grind of showing up consistently online and offline, making sure your brand looks and feels the same everywhere—yeah, that’s the real hustle. And trust me, it’s a long game.

Year 1: Strategy is Survival

If you’re a year in and thinking, “Why isn’t this easier yet?”—welcome to the club. The first year is about survival. You’re not just playing defense, you’re figuring out what offense even looks like. Strategy isn’t this big, exciting thing you do once and forget about—it’s your lifeline. Without a clear strategy, you’re just chasing your tail, taking whatever comes your way, and hoping it works.

By the end of year one, I learned that not all clients are worth it. You have to start thinking about who you actually want to work with. Your strategy becomes less about saying yes to everything and more about figuring out how to scale the right way. This is where most entrepreneurs get stuck: they’re so focused on growth that they forget to ask, “Is this the right kind of growth?”

Month 18: Passion, Exposure… and Still No Steady Flow of Clients

Alright, let’s talk about the real heartache. At 18 months in, I had the passion. I had the exposure. Heck, I had social media engagement that would make some brands jealous. But here’s the harsh reality: all the likes, follows, and shares in the world don’t equal clients. People will cheer you on, but when it comes to actually paying for your service? Crickets.

This was the moment when I had to get real with myself. This wasn’t a passion project anymore—it was a business, and it needed to be treated like one. I had to stop chasing the dream and start focusing on what was actually bringing in revenue. What I realized is that I had over-complicated everything. Too many offerings, too many distractions. It was time to strip things back, simplify the vision, and tighten up the operations. I needed to focus on the core of my business and cut the fluff.

Lesson learned: If you’re trying to be everything to everyone, you’ll end up being nothing to anyone. Sharpen your focus, simplify your message, and get back to basics. Passion is great, but if it’s not aligned with a clear plan, it’s just noise.

Year 2: The Grind Never Stops, But It Gets Easier to Manage

Now, almost two years in, the grind is still real, but it’s more manageable. You find your rhythm. The chaos becomes familiar. The days of feeling like you’re spinning your wheels get fewer and farther between. But don’t get me wrong—there are still moments when I wonder if I’m doing the right thing. Every entrepreneur does. It’s normal.

Here’s the bottom line: entrepreneurship is not a fairy tale. It’s not the romantic journey you see on Instagram. It’s hard work, long days, and a lot of trial and error. But if you stick with it, if you push through the overwhelm and keep refining your strategy, the wins start to come.

And those wins? They’re what make it all worth it. You’re not just building a business—you’re building something that matters. Something that’s yours.

So if you’re in the thick of it right now, wondering if it’s ever going to get easier—hang in there. Keep grinding, keep refining, and remember why you started this journey in the first place. There’s a reason you took the leap. Don’t lose sight of that.

Until the next hurdle, Your fellow entrepreneur

This blog post? is based on Episode 153 of the Biz/Dev podcast and proudly brought to you by Big Pixel, a 100% U.S. based custom design and software development firm located near the city of Raleigh, NC.