Dialogue with the President of Magic Mountain Cooperation

For the Swiss media outlet swissinfo.ch, I interviewed Pierre Besson, President and co-founder of Magic Mountains Cooperation. This cooperative markets annual passes called “Magic Passes,” which provide unlimited access to the facilities of its 80 mountain resorts. In 2023, 180,000 “Magic Passes” were sold.

Key statements included:

• "Enhancing our summer offering is one of our top priorities!
• “Thanks to Magic Pass, all our 80 resorts - not just the big ones - have increased sales.”

• “Magic Pass was inspired by the flagship package from US-based Vail Resorts, owner of the Crans-Montana and Andermatt resorts.”
• “Vail Resorts intends to buy another five to six resorts in Switzerland.”

Link (in various languages to be added gradually)

@PhilippeMonnier? ?