Dialogue Bitesize – November 24

Winter has well and truly arrived and the festive season is fast approaching, so settle in with the November edition of Dialogue Bitesize. This month our CEO Zoe Francis-Cox has been celebrating the freedom of two wheels and the open road – and the launch of HOG Stories, a new digital platform for Harley Owners Group EMEA. Zoe’s passion for our clients is matched by others in the agency and we also celebrate some of the Dialogue individuals shortlisted for the International Content Marketing Awards, with Rich Berry, Billy Betts and Lucy Perkins all getting well-deserved recognition. We like to look at some of the bigger stories in our industry too, so we also discuss the proof of the power of print in our latest blog and we investigate more about the luxury travel industry and how storytelling for luxury hotels can resonate with the modern traveller.

The power of a brand community

Dialogue CEO Zoe Francis-Cox is celebrating the launch of a new digital platform for long-standing client Harley Owners Group.

Zoe says: “As many of you know, I love riding my Harley! As well as that freedom feeling, it's all about the characters you meet on the journey and the experiences of riding anywhere you want at any time. No two rides are the same and there's always a story to tell. So just a little excited now to share this latest work we've completed for Harley-Davidson – ‘HOG Stories’ – a new digital platform for Harley-Davidson EMEA, brings together the community with tales of members' personal life journeys and incredible road trips on their bikes.”

This new digital platform is a great way to bring the HOG community together and celebrate what they do best.

Storytelling for luxury hotels

We conduct thorough analysis into trends and like to really get under the skin of our audiences. For us, travel and hospitality is an important sector and it is fascinating to see how it develops over time. A recent conversation between two experts in the luxury travel industry raised some interesting points that we think could have impact on content marketing decisions. The webinar from the International Luxury Hotel Association, titled ‘Are you ready for the changing luxury traveller?’,?prompted us to consider some interesting points about the younger demographic of the luxury traveller and the best way to communicate with this audience.

We listened in to the conversation and took in some wider thinking on ‘How storytelling for luxury hotels can convert the modern traveller’ learned from our own experiences in this sector to conclude: “Fundamentally, if you understand this new type of luxury traveller, you can provide content that resonates with them, on channels that they want to interact with, and which is more effective across your marketing channels.” Read our article for more.

Putting people first

We are still reeling from our shortlist of 14 awards for the Content Marketing Association’s International Content Marketing Awards. We have been celebrating our shortlisted clients and people, so why not take a look at what Dialogue designers Rich Berry, Lucy Perkins and Billy Betts have to say about their shortlisting. ?

Proof of the power of print

We take pride in showcasing print alongside the huge range digital work we do and our latest blog deep dives into why print is here to stay and why it resonates with audiences. In today's digital age, it's easy to overlook the power of print, but printed magazines are experiencing a resurgence. We believe in the power of print as it offers unique advantages including trust and authority, prestige and cross-generational reach. A dig into the numbers may surprise you:?89% of 18-24-year-olds read print magazines, valuing their credibility and tactile appeal in a digital world. In our blog, we take a look at a number of recent reports that back up our belief in the importance of print and its efficacy when it comes to driving customer advocacy and response.

From luxury goods to tech innovation, print delivers immersive experiences that elevate brands and resonate with audiences. Explore how print can transform your strategy in our latest article.

We hope you enjoyed exploring our work and insights this month!