Dialing down the quick buck!

In a digitally enabled world where consumers are effectively “always on”, digital marketing has been solely about pushing that one-time sale and that model has significantly shifted because consumers want it to shift. When consumers are watching TV or reading a paper no one is worried about the “Can I click my newspaper article or touch my button on my TV and buy?”  These are vehicles to communicate to the consumer. Today, the vehicle is increasingly likely to be digital. That doesn’t mean we need to be there with a ‘buy me now’ because we weren’t doing that when it was a print newspaper or TV 30-second ad. Could digital marketing be shifting and starting to be treated like traditional communications? GO CHANGE!!!