Diagnosis: Fuzzy Buyer Syndrome

“Get clear on who you serve.”

That’s pretty common advice from the ocean of pseudo-experts telling people how to market these days.

We get it. But we’re not DOING it!

I ran my copywriting business (a few different iterations of it, in fact) for YEARS without really have much of a clue of who I was serving.

The way I saw it, they were business owners who wanted to exchange money for sales copy, but I didn’t really explore beyond that.

Call it “Fuzzy Buyer Syndrome.”

• I wrote sales copy for scummy “how to go home with a different woman every night” ebooks.
• For high-end vacuum cleaner retailers.
• For chakra-alignment retreats and crypto schemes and flavored condoms and…

You get the idea.

Here’s how trying to serve a “Fuzzy Buyer” panned out...

1. I grew to loathe what I did. Trying to serve too many types of people was exhausting… and because I was writing in so many niches, I couldn’t MASTER any of them! And when your work drains you, there’s no way you can show up 100% for every project.
2. I’d trapped myself in the low-pay hamster wheel. I had painted myself into a corner as “the cheap copywriter who can do anything.” I wasn’t known as being an expert in ANY niche, and my income (and happiness) reflected that.
3. I attracted clients who weren’t a good fit. My marketing didn’t make it clear who I wanted to work with, so I took on LOADS of clients who were a complete mismatch in terms of style, process, approach, expectations, boundaries, etc.

Really, after the newness of being an entrepreneur wore off, the whole thing just felt like a stupid, dead-end job… that I couldn’t leave!

Dialing in my avatar (eventually) gave me back control.

The day I caught myself aimlessly scrolling through job postings on Indeed, I decided that it was time to emotionally step away from the business and figure out what to do next. Not a simple task when next month's mortgage hinges on getting one’s s*** together, but still necessary.

I realized that the clients I DID enjoy had several common traits. Not just the surface-level stuff, like niche, gender, age, etc…

...but deeper-level intel I could use to make my business more attractive to them.

I went beneath the surface and studied these people the way an actor would study a historical figure for an upcoming performance.

I read the books they read.

I kept up with the Facebook groups they belonged to.

I paid attention to the language, tone, and topic differences between their personal and professional content.

In short, I got to know them better than they knew themselves!

Why?

So I could effectively communicate with potential buyers like them… and fill my calendar with the RIGHT clients. Oh, and to identify the WRONG ones and send them packing before they even hit the door.

Time consuming? Eh, I spent an hour a day on it for a couple of weeks, and now I probably spend 15 minutes every evening diving into my ideal clients’ world just to make sure I’m not drifting off-course.

Not a bad time investment to cure Fuzzy Buyer Syndrome once and for all, right?

I’ve outlined the process in my book, The Avatar Immersion Method. It’s a short read… and if it helps you attract even ONE more enjoyable, higher-paying client, it’ll be time well spent.

You'll "pan for gold" on multiple online channels to gain a clearer understanding of your ideal buyer’s world… so you can cultivate trust and unforgettable connection through your marketing content.

I’d love to hear your feedback on the book - I hope it helps eliminate some of the fuzziness that’s keeping amazing clients from noticing you!