Diageo vs Pernod Ricard - Who won in FY 2024? Airport prospects for whisky in GTR & direct-to-consumer case study - Global Drinks Intel Newsletter
Global Drinks Intel
Reporting on the latest developments and trends in the world's drinks industry, featuring analysis, commentary and data.
On Global Drinks Intel last week...
With both Diageo and Pernod Ricard having announced their latest results recently, Global Drinks Intel considers which brand owner is ahead of the other in spirits.
Pi Insight’s Garry Stasiulevicuis draws on data from the company’s ShelfTrak tool to explore how the whiskey/whisky category differs across key global airports.
At the time, Pernod Ricard’s acquisition of The Whisky Exchange in 2021 was a curious move, but the CEO of the group’s direct-to-consumer business unit, Nicolas Oudinot, says keeping the business independently managed has earned the trust of competing brand owners.
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Pernod Ricard’s promise of a “dynamic” end to fiscal 2024 has been realised, although 12-month sales finished down on the prior year.
Brown-Forman remains in negative mid-single-digit range, as sales in the group’s latest quarter came in down 4%.
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