DG June Two-Minute Take (Non-Profit)

WHAT'S NEW?

Summer is officially here, and with the start of the new season, people are traveling more than ever. When advertising to your audience during a heavy travel season, it's essential to know where your audience is, and that is on travel apps.

Advertising on travel apps like Yelp and Tripadvisor can capture your audience's attention when they are searching in your organization’s area, and lead them directly to your listing page. Additionally, having a robust Google My Business profile is critical when your audience searches on Google Maps. This way, your audience's first impression of your organization is excellent.

Service Spotlight: Data Genomix Reporting Suite

We know switching between platforms is a pain and want to fix that. With the Data Genomix Reporting Suite, you can access all the data you need to help you succeed. From your executive dashboard, SEO, PPC, social media platforms, email, call tracking, and more, you can access all your marketing data in a single, intuitive interface and stop wasting time with manual reporting.

?Top Four Advantages of the DG Reporting Suite:

• Access to accurate, real-time data:?With our executive dashboard, you can have all of your metrics in one place whenever you want to see them.
• Actionable information for your organization:?Our reporting suite offers you additional tools outside of just your metrics, such as Rank Tracker, Google Search Console, our SEO audit tool, and more!
• Transparency in your data:?Know you can trust your data, when you get it right from the source. We don’t hide, or mess with the numbers. In the Reporting Suite- all of your information is available whenever you want to see it.?
• Ability to test strategies:?Allow your metrics to guide your strategic direction and leverage learnings from both paid and organic media to inform the other.

Hints & Tips: The Future of Analytics

Harnessing the power of Google Analytics 4 for a dynamic marketing strategy

Marking a significant shift in the digital marketing industry, Google will sunset its widely used Universal Analytics solution on July 1. Its successor, Google Analytics 4 (GA4), introduces several significant updates and will help marketers understand how users interact with their platforms across devices, enabling a unified view of the customer journey.

This transition may seem daunting but it opens the door to many new enhanced capabilities. It's vital to embrace event tracking and leverage enhanced demographics and interest reports the new solution will provide. However, data alone does not make a strategy. The true magic happens when these insights are coupled with creative, meaningful, and personalized content, fitting within your overall digital marketing strategy, which is where Data Genomix steps in.

?Check out our latest blog on Google Analytics 4 to learn more.

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Team Wins: Megan Moroney as Coach of the year

Congratulations to our Digital Media Director, Megan Moroney , for winning Coach of the Year for her work with the RockCity Volleyball Club! We are proud to have such a great leader on our team!