DEVOPS+CLOUD+DIGITAL->TESTING? Redefine the Value of Quality Assurance

How do you see your organization utilize testing team in implementing the IT strategy on DevOps, Digital and Cloud implementation programs. Read in a survey that "Adoption of DevOps is increasingly critical for digital transformation, as enterprises look for business transformation and must deliver higher quality apps faster. To do this they must plug the gap between development and operations.50% of large organizations have adopted agile/devOps practices, this will reach at least 75% by year end 2015. Given all these transformation in technologies, I think it's important to have many branding and awareness created on the value of Quality Assurance in these new areas. There are a many business cases are being created in this space with a value towards bringing in QA to increase velocity and business outcomes. Continuous Delivery and Release automation is becoming part of testing team responsibility these days. Hope the big players on the tools industry are thinking about defining the QA strategy in this technologies in their upcoming product roadmaps.  I will come back shortly with a more detailed whitepaper on the definition of Quality Assurance with an angle on Quality Engineering in world of new technology