Devolver Digital's marketing advice? Let the people play
In this evening's edition, we have a featured blog on developing a 2.5D pixel art game in a text-mode engine, a new podcast on GDC behind-the-scenes, and a short interview with Devolver Digital's chief marketing officer. We also have news aplenty from the likes of Ubisoft, IO Interactive, and more.
Devolver Digital chief marketing officer Nigel Lowrie shares a few marketing tips and muses on the potential dangers of subscription services.
"You have to understand what's really possible with the game and who might be interested. Knowing that the audience for Cult of the Lamb is substantially larger, potentially, than Children of the Sun, right? And [making sure] the developer knows that. We know this. And we have to work around that. So we try to put together efforts in marketing that cater to size," says Lowrie.
I'm developing a 2.5D pixel art game on my old text-mode engine. A character-based ASCII engine can handle this task, it just needs a couple of upgrades.
Correction: Ubisoft's net bookings rose 33.5 percent in 2023 through 2024, but its total employee headcount declined by 1,700 since 2022.
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Administrator GHD - Geelong | Ready to Make an Impact
9 个月Devolver Digital has continued to impress me with their marketing strategies. I am more likely to try a game backed by Devolver even if its not my usual type of game, solely due to their marketing. Developing brand loyalty across numerous game genres is incredibly impressive.