A Device To Change Your Mood + On-Site Reviews
Drew Himel
CEO of Fireside︱Driving Growth and Profitability Through Digital Strategy and Transformation
Hey there,?
It’s been way too cold down in Florida, ready for warmer weather ASAP. Excited to kick things off this week with a new client,?Hapbee. Endorsed by?Ben Greenfield,?Jim Kwik, and?Dave Asprey, this device uses magnetic frequency to help improve different moods from focus to sleep. Really cool product in the health/wellness space. Can’t wait for what’s to come with the brand.?
?eCommerce Insight?
??Reviews, reviews, reviews - After completing 5 audits and presentations in the month of January one consistent theme we saw across all of our clients was how critical it is to make a concerted effort to drive more reviews for their products. Having a product with 50+ reviews can result in an increased conversion of up to 5%, which can have a dramatic impact on revenue. Building out automations and flows to help encourage and incentivize customers to leave a review has been a key component of our strategy for our clients.?
Tool We're Loving
??Loved this?Twitter thread?from Mitch Cohen about Google Chrome hacks that you weren’t aware of. With Chrome taking up so much of my laptop’s memory I’ve already started using this hack below. Worth checking out.?
Cool Brand We're Into
??Vuori?- Came across this brand a few years ago and bought a few pairs of shorts and absolutely love them. They’re my go-to apparel brand for anything fitness-related, and I like their casual long and short sleeve shirts too.?
What We're Geeking Out On
??Mindset?- After seeing this book recommended time and time again I finally picked up a copy and have been geeking out ever since. What I particularly liked with Dr. Carol Dweck’s work is how important mindset is and the differences between a fixed mindset and a growth mindset as it relates to school, business, relationships, and parenting. A lot of things we think are fixed, whether that be success, intelligence, or our talent, actually aren’t and she has a limitless supply of anecdotes and examples showcasing why this isn’t the case. This will be a book I’ll reread and reference for the rest of my life.?
Until next time,?
Drew?