Developing Your Marketing Strategy

Hey guys, what's going on. It's me, Greg Marshall. And today I want to talk to you about developing a marketing strategy, especially if you have a marketing team or people that are executing things like content marketing, ads or analytics.

What you want to start off with, when you're talking about developing your marketing strategy is not only research and knowing who your best customers are but also how do you reach those customers in the right places.

Once you know how to reach those customers then you need to make sure your whole team understands what they should be doing in order to execute the marketing plan.

One of the things that I noticed with companies that I go into and assess when it comes to their marketing is oftentimes they don't have a written documented plan or if they do have some kind of a plan it is not clearly defined therefore making it ineffective.

The problem you will run into with not having a clearly defined marketing plan is some departments will have an idea of what they are supposed to do while others are lost.

Because of that they're not working in unison, therefore causing them to not get the maximum results that the company desires.

A way to fix this issue is when you're developing a marketing strategy, what I highly suggest is you make sure that you put one individual that's in charge of the whole thing so they can be the leader and communicator so everyone stays on task.

Their job is to make sure that there are metrics to measure so they know if the activity that the entire team is doing is actually moving the business needle.

A productive CEO/Founder is always in search of doing the best marketing plans possible to grow their companies bottom line.

And the best CEO'S are usually highly focused and motivated and the biggest thing they tend to focus on are the numbers and if they are growing in the right direction.

And if you don't have a documented strategy of what you should be doing, and the numbers that are the most important to moving the bottom line in a simple to read dashboard then you are set up to fail.

Another challenge of not tracking your numbers is you can potentially be stopping marketing intiatives that are working and starting ones that are not!

You want to avoid doing random acts of marketing and having a more focused approach.

Establish timelines and communicate exactly what are the most important tasks in order of priority and then make sure that EVERYONE on the team knows why we are doing the efforts we are and how to execute them in the best way possible.

So if you ever need help with your marketing strategy, or you would like to talk a little bit more about how I can help your team grow. Go ahead and reach out to me at www.gregmarshall.co. and book a free strategy call!