Developing Your Digital Strategy

One of the more difficult challenges facing a business leader is cutting through the noise that permeates the digital marketing landscape. This is especially true for small businesses and non-profits. Why? Because they tend to operate with limited resources and need every budget investment to maximize awareness and growth. 

Too often this results in a haphazard approach to digital channels such as their website, Facebook, Twitter, Instagram, and Pinterest that lacks a strategy for building relationships with customers and potential customers based on shared interests. Rather than rushing to create a website or start a new social media account; start by asking yourself three simple questions:

1. Who is the audience?
2. What is the story?
3. How does it contribute to growth?

These answers will help you determine the best online presence, including social media channels, to develop in order to reach the customers you want to engage.

They say success comes when preparation meets opportunity. Learn more about how these answers can help ensure you are delivering the right content to the people you most want to reach at the Rose Creek Media blog.