Developing Your Business Media Kit and Why You Need One
Eduard Jude Dagsaan
Experienced Virtual Operations Manager with extensive consulting and operations optimization background | Social Media Content Producer and Project Management Pro
Showcasing your business is one of the most effective ways to gain sales and brand awareness. Every business, especially small ones, needs little publicity in order to grow and be known by customers. However, most people think that when it comes to publicity, expenses are involved. They sure are, but did you know that you can have free publicity, that will surely put your business out there?
You read that right! You really can. All it takes is a media kit, and you’re good to go! But before you panic, if you don’t know what a media kit is and how you can create one, you certainly have nothing to worry about!?
In this article, we’ll give you a scoop as to what a media kit is and how you can develop one for your business. So let’s proceed, shall we?
What is a Media Kit?
A media kit is simply a tool to highlight your business’s services, products, portfolios, testimonials, clients, milestones, or your brand in general. Usually, businesses utilize this in order to promote their business, launch a product, attract potential investors, or to just simply showcase their brand.?
Through a media kit, people can easily access your business information and performance, and it can also serve as your marketing materials for content. Likewise, it is oftentimes used by the press in order to provide them with necessary information regarding your business.?
Why do you need to have a Media Kit?
A Media Kit can serve a lot of purposes for your business. With digital marketing on the rise, you'd better stand out against your competitors through your media kit. In addition to this, it also is crucial to be viewed by your clients and potential clients, and future business partners, as it might attract them into having a business relationship with you.?
Moreover, just as we have mentioned earlier, a media kit also provides you with the opportunity for free publicity, wherein your brand will be showcased in front of a lot of people, and this will be very advantageous for your growth and spreading brand awareness.?
Now that you understand what a Media Kit is and why you need it, let’s move on to how you can develop one for your business!
One of the most essential aspects of your media kit is your business overview. This is generalized data that is crucial for people to get to know you. This includes but are not limited to the following:
This part of your media kit should be concise but complete, with all the relevant details that are valuable to your audience.
2. Audience Demographics and Testimonials
Your audience demographics are essential to attract potential investors or partners.? Likewise, this will also help your readers to understand and clarify who you’re trying to reach. This will also provide you with an opportunity to discover other audiences with your partner.
In addition, Testimonials are the best way to prove your business and your credibility. Not only potential partners would be interested in the social proof you’ll showcase, but potential clients would also be interested in it, in order to determine if they’ll trust your business.?
Assuring your clients and potential ones that you are trustworthy is best to show through testimonials from satisfied clients, in order to really impact the emotions of people.
3. Statistics
Numbers and percentages are very crucial and reliable to prove that your business is worthy of investment and news. However, make sure that you display accurate numbers that are easy to understand.
Important statistics that you can include are your social media and website traffic, growth, demographics, and performance throughout the years. It will also be helpful for you to use data analytics tools for more accurate interpretations.?
4. Case Studies
Case studies are even better proof of the results of your business, from your previous clients. Share with readers the story of how your business helped your clients, and what outcomes they should expect upon working with you.
This part of your media kit interests both investors and clients, and when combined with your social proof, your brand authority will be complete.
5. Brand Your Kit
Given that you’re showcasing your brand, make sure that you’ll brand your media kit in order to be identified and spread brand awareness. While you’re at it, make sure that you distribute your kit to journalists, and make it available and accessible to people all over social media. Likewise, you also want to proofread it as this document represents your business and it doesn’t have room for errors.?
Takeaway
A media kit is an opportunity for your business. If you’re considering creating or developing one, there are guarantees for you: (1) that your efforts will not be wasted, (2) that you’ll gain more clients and sales, and (3) you’ll succeed in your business goals through it.
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