Developing a Winning Content Strategy for 2022

Lately, it’s been a tough few years for businesses, ever since the pandemic hit. It seems like ages ago, but actually, it’s just been almost two years ago, but this thought is still relevant up to now.

If 2020 and 2021 were not your paramount and plethora years in growing your social media account as a business, then you should rise above this 2022 and make this year yours to conquer!

We all know that the key to keeping your business successful is a strong online marketing strategy, and the center pillar of modern marketing is winning content.

Therefore, today, we’ll be sharing with you the content marketing framework that you can incorporate into your business in order to achieve your goals.?

But before we proceed, let’s first define what a Content Strategy is.

What is a Content Strategy?

Like any other jargon in the digital marketing world, there is more than one definition of this term, but let’s regard on internet experts and let them explain it to us:

Content Strategy is…

• How you demonstrate your brand as an authority through the creation and management of content. (HubSpot )
• The continuous process of mapping out your business goals and utilizing content as the means of achieving these goals. (MarketMuse )
• Focused on planning, creating, delivering, and governance of content with a goal to create meaningful, cohesive, engaging, and sustainable content. (Usability )
• The process that makes it possible to put the right content in front of the right people, at the right timing, with the right reasons. (Content Marketing Institute Blog )

From these, we can infer one common theme of Content Strategy: that it is a business essential for driving success achieved through the effortful process of content creation.

Content Strategy is not just merely planning and batching your content for the long haul, but it’s about personalization and connecting with your audience on a deeper business scale that enables you to gain authority and brand awareness.?

Now that you’ve understood what truly is a content strategy, we’re ready to delve into the ways on how you can devise a content strategy for your business this 2022.

1. Be the problem-solver

Almost all people who use social media turn to the different search engines and platforms in a hope to find answers to their questions, as well as solutions to their problems.?

The FAQs or your customer inquiries are the key determiners of what you’ve missed sharing with them about your products and services, and this should be bridged through your content.?

These questions are crucial for your business to include in your content as a response and as answers to the queries you’re receiving. These can be your insights into what to include in your content, what to publish and show in your graphics, as well as what to write in your blogs or shoot in your videos.?

Instead of the traditional customer service support way of telling customers how to solve something, you can actually personalize their experience and make their lives easier through your content, which can give them detailed instructions as to their concerns. Once you’ve been known as the problem-solver, people will automatically see you as an authority in your field.?

2. Set your goals

One thing you shouldn’t forget is setting your goals because without this, you’ll never know if your content is aiming towards something, or if your content is serving you a purpose.

There are different goals for your content strategy, and this depends on what you want to achieve. Whether you need to improve your brand awareness, increase the following list, or improve revenue. These are just some goals that you can set your aim towards.

The more specific your goals are, the better you’ll be able to keep your strategy on track, and see the results of how you’re doing in a particular aspect.

3. Prioritize SEO in your social media content

We know better these days, and we are already aware that social media platforms are as important as websites, and they are even said to be the new landing pages.

Before people even search for brands on Google, they proceed first to Instagram and this will give you a competitive advantage against other brands. This is because prioritizing SEO on your content will help you to be found easily and rank higher on the search results.

Social media is leading the digital world, and your strategy should be well innovated based on these leading platforms.

4. Determine what works for competitors

To gain a broader perspective, you can check out what your competitors are up to and determine what strategy works for them. This will give you an insight as to what might possibly work for you as well, given that you belong to the same niche.?

Alongside these insights, you should be able to create a better plan that works best for your audience.

Upon determining your competitors’ strategy, specify the details for you to better understand how they work:

• Are their websites linked to their content?
• How well is their engagement?
• Do audiences respond well on their posts?
• What are the hashtags they use?
• What content type gains more traffic?

5. Track performace through various content types

In Instagram alone, you can make use of the various content formats in order to determine which works best and which engages better with your audience.

Likewise, you can utilize the different content formats in order to track your performance and see which works better than which. This can be a great benchmark and be clarified as to how your engagements and interactions with audiences would be boosted.

Tracking your performance through the content formats provides valuable insight for your content strategy as to what drives better traffic, or what’s really clicking for your business.

Takeaway

Having great content is just half the equation to be successful online, but a great and well-adapted strategy completes it. You should see your content strategy as a key essential part of your overall digital marketing strategy, which both have a unified goal of delivering business success.?

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