Developing a Strong Marketing Message for Your Business
Tervel T Kejih
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It has been my experience that many business owners are confused about what a marketing message is. As I talk with entrepreneurs, I have found that many people think that a marketing message is the same as a company slogan or tagline; others believe that their marketing message is their mission and vision statement yet others think that their marketing message entails a description of what they do.
Actually, a marketing message is none of what I have just listed above. While all of these communicate something or the other about your business, a marketing message goes beyond just talking about your business. A marketing message talks about what you do for your customer….how you solve their problems.
Your marketing message, whether it is contained in a brochure, an ‘‘about us’’ page, an advert, a newsletter or a proposal, should be aimed at communicating to your target customers that you know what their problem is and you have a product or service that will solve the problem. Your marketing message is what tells ......continue reading here