DEVELOPING THE MEDIA ENTREPRENEURIAL MINDSET: ALFRED KOJO APPIAH
Alfred Kojo Appiah
Business Entrepreneur / Journalist / Corporate Communication Specialist / Content Developer / Reality TV Show Producer / Public Speaker / Corporate Writer /
Media Entrepreneurship has been an ambiguous, unclear and controversial concept and despite of growing academic efforts in the last decade, it is still a poorly defined subject. This paper is an effort to fill this gap by providing a comprehensive definition of media entrepreneurship. Firstly, a literature review conducted and entrepreneurship, media, opportunity and innovation as building blocks of media entrepreneurship explained. Then by using of a mixed of bibliographic method and a Delphi method with multi-stage analysis process, a consensual definition of media entrepreneurship proposed. This definition integrates some key features of the emerging media environment such as distinction of content and platform, value delivery, opportunity development, non-monetary benefit, etc. It is expected that the findings of this research clear the ground for further researches in the field of media entrepreneurship.
The media industry has changed, and journalism is changing too.?Gone are the days of college grads cutting teeth at the local level and honing their reporting chops before embarking on a series of tours, from low-wage local jobs to regional, and up the career ladder to higher pay with national news chains.?Gone too, is the wall of demarcation that divided the production of editorial news content from the business of operating a media company.
Local media used to be the trusted place where consumers learned about their schools, city council, sports teams, and happenings in their community. But the consolidation of media across the nation has reached the local level. And corporate ownership of local media has ramifications for journalists
The craft and industry are evolving. And technology is playing a key role in that evolution. Both the media industry and its truth-seeking, storytelling, and content-producing members will continue to play a vital role in society. However, the double-digit profits that made the former newspaper landscape an influential and prosperous “Fourth Estate” have evaporated along with the attention span of audiences. The sudden disappearance of financial scaffolding provided by the advertising industry, which enabled the profession of journalism to grow, has caused the collapse of media companies and the loss of thousands of journalism jobs.
Today, even under the?recent renewed interest in journalism that national newspapers are seeing due to the public’s concerns with “fake news,” the media industry is racing to keep up with technologies and new consumer behavior that have transformed a centuries-old Ghana industry in a decade. And the most unnerving revelation of all is that this new era of tech-innovation driving the evolution of media is in its infancy.
Journalists who wish to survive in this new era must think beyond the boundaries of an employee performing tasks for an employer. The industry is filled with?underpaid and overworked professionals?who do their best work because of their love for journalism and service to the public. Ironically, it is this passion and love for the work that fits in the next phase of journalism in the twenty-first century.
Today, journalists must consider themselves as more than masters of their craft, whether they are writers and editors, photographers and videographers, television producers or newsroom managers.?Every journalist who intends to make media and/or journalism a career must consider their role as either an?intrapreneur or?entrepreneur.
It is critical to comprehend how and why the period of business venture showed up and will remain. The public economy has changed itself multiple times throughout recent years. Ghana was once a productive agrarian economy and land proprietorship was the way to flourishing in the nineteenth 100 years. With abroad conflicts in the 20th century came the requirement for large-scale manufacturing and the development of Ghana into an assembling economy. Responsibility for manufacturing plants and the means to creation was a pathway to riches. Fabricating incorporated the creation and dispersal of data as news. What’s more, writers were expected to assemble, alter, and produce the substance.
With the presentation of funding putting as an industry in the last part of the 1960s, the trading of organizations turned into a calling by the last part of the 1990s. One more development of the Ghana economy happened. Ghana had brought forth an inventive, information-based, tech-driven development economy.
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By the turn of the twenty-first 100 years, this “new economy” (as it was at first called; today it is known as the “development economy”) started to remunerate troublesome thoughts in the commercial center, and the commercial center is worldwide. With the approach of the Web and cooperative advancements that keep on rising up out of worldwide networks, the time of data detonated.
To be Continued. ………….
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1 年Knowledge and proper values are the stepping stones of any successful man. One must have all the necessary values and education to spearhead his abilities and achieve what he is capable of. Above all, be a kind man with a good attitude. Life offers ample opportunities to achieve wonders, there are times when they arrive late due to previous failures, but that should not stop us from persisting on a better path. Character is very important and instrumental in the formation of the personality of the individual. This will not only help children to become full human beings, but also provide them with strength based on moral and social skills. No man can live alone if there is no love, that life is extinguished quickly, and therefore parents must focus on making their children adapt quickly to adversities in any situation from a very early age. As well as participating in mature age, their children with love and a good attitude. Momentary and materialistic achievements are like dust and will soon fade away, unlike life lessons and knowledge that can stand the tests of time. Good examples remain when one leaves this earth.