Developing, Marketing, And Selling A Unique Brand Identity In 2019

What according to you is a brand?

If you ask me, I would say that the combination of your core values, talents, accomplishments, and skills is what makes a unique brand identity that people are sold on.

But again, why exactly do you need to build a brand identity?

Crafting a brand identity help you get a clear idea about your goals, and how you are going to accomplish them. To put it short, brand identity is something like a roadmap that will guide you throughout your journey.

Closely assessing your skills and talents aid you to bring out the passion that lies buried within you upon which your future goals can be built. Add your values into this mixture and you will now be able to bring out your inner intuition. Inner intuition is nothing but the gut feeling that you get during certain situations.

Furthermore, if you are looking forward to the bigger picture and the different career options available to you, start viewing your talents and skills in a different light. Look separately at each of the skill you have mastered because each of it can be potentially transformed into ways you wouldn’t have otherwise imagined.

Preparatory Work – Tap Into Your Full Potential

·        Your Talents

Before you go further, sit down, grab a paper and pen, and list down all your top talents and experience. Also, cut each of them down to a more basic element as well. For instance, if you are an organized person, a related skill could be the ability to handle multiple projects at the same time. Similarly, staying highly organized can be linked to a dozen other skills as well.

·        Jobs

Now, it is time you get down to the research phase.

Head over to a job posting site, and run searches based on your top skills. Doing so will help you determine where your competencies are valued the most. Some platforms even offer the ability to see where you rank in the competition.

·        The Elevator Pitch

Finally, you are to create a message which we would call an elevator pitch from now on. However, when crafting an elevator pitch, keep in mind that it is written in a way that it helps your audience connect with you. Your enthusiasm and confidence should also shine through your elevator pitch.

Engage With Your Audience

·        Advertising Your Brand

With so many social media platforms lining the online world, you can proudly relay your message through your LinkedIn and Instagram accounts. Nevertheless, be clear about the message you would want to convey. Also, rather than only using your top competencies, try including your skills as well because recruiters mostly search for candidates using keywords.

·        Networking

Start building your professional network, after all, networking is a numbers game. Join groups on social media platforms and also try a hand at blogging. While social groups help connect with professionals, blogging can help you try out your pitch and it also helps gain feedback from influencers.

·        Final Considerations

Lastly, make sure that all your social media handles portray the same branding message. You don’t want inconsistencies when it comes to dates and skills. Also, your messaging shouldn’t look sloppy as it can be a major turnoff for many.

Only through exploring yourself can you find your place in the world. Additionally, it also helps you gain confidence that help you connect with your dreams and ambitions. So the next step you need to take is to start selling your brand.

Prerequisites To Test Driving Your Personal Brand

In reality, most people find it challenging to separate who you are as an individual from who you are as a professional product. In order for your pitch to appear compelling, you need to intrigue your target audience with your products and services. This means, your message should offer to fill a void that they may or may not recognize is present.

 Follow these steps to best sell your brand.

·        Identify Your Tone & Language

Ask yourself if your language ego or logic? Once you understand your language, it becomes easier for you to approach people, and speak in your voice. Always remember to stay authentic to yourself. Otherwise, your message will come out to sound like a marketing gimmick.

·        Keep Your Goals Clear

Now that you have your pitch message and you are ready to sell, you need to be clear about your goals. Once your audience buys the products and services you sell them, you need to have a clear image of what you want for short and long term.

·        Believe In Yourself

Before your customers believe in your product, you need to believe in yourself. Being confident will help your message sound more natural. After all, it is practically easier to sell things that you stand behind.

·        Have A Solid Plan

Now, it’s time you turn a detective and spy on your target audience. Find common points of interest and utilize it as a technique in your pitch message to break the ice.

Get Out There And Sell

·        Networking Events

Want to meet and greet new people?

Networking events are the best options to meet new people, and such events are great venues to build a professional circle that will help and push you towards your career goals over the years.

·        Face-to-Face Interviews

Unlike any other form of interaction, when it comes to interviews, the principal goals of both the parties involved are to judge what the other has to offer.

Before appearing for the interview, have a clear idea about the things you will want your interviewer to remember about you. Once you get down to the interview, use methods like storytelling, and providing solid anecdotes to bring in some funny elements. Believe me, it will make you shine.

·        Phone Calls

Phone calls are one form of interaction where you will have to put your best foot forward to make a first impression. Arouse their curiosity and make them want to find out more about you by creating a mysterious aura. Give them multiple reasons to not hang up on you.

Staying connected to your values and creating a brand identity will help you navigate your way through opportunities. You will also stand a higher chance of getting considered for special projects, promotions, and more.

Essentially, your brand should be your benchmark that helps you make professional decisions. It should ensure that you are moving in the right direction, and each of your moves is calculated and aligned to your long-term goals.