Developing, launching, and managing a new D2C natural cosmetic brand
At the beginning of the pandemic that started in 2020, we wondered if there was a soap positioned as the best one in the battle against bacteria and viruses while looking stylish and chic?at the same time.
Also, how to protect both the people we care about and ourselves? How to keep in touch with our loved ones without putting them at risk? How to act responsibly every day? And how to navigate this new reality our society is adjusting to? Is it better to use soap or sanitizer?
After researching, discussing, and thinking about how to contribute by action instead of jumping onto the endless threads of conversations and opinions that go usually nowhere, we came to the conclusion that a D2C brand and product could do the job.
We developed and designed both our own D2C product, the brand, and its communication from scratch, launching it in 7 European markets (Germany, Spain, France, Italy, Netherlands, Sweden, and Poland) in the middle of 2021: STOPit, it’s in your hands.
/ Corporate Identity
Instead of just marking communication assets with a logo, we decided to turn every text of STOPit communication into a visual branding element.?
We accentuated the inherent circles in the font to?create a unique bespoke type. Making the brand and?the message inseparable at first sight.
/ Product Design
We went for a minimalistic style, keeping the front of the bottle clean from any unnecessary information, acting more like a piece of communication itself: brand + call to action. The pitch-black bottle was also designed having in mind a sleek look and feel, made out of matte hard plastic, reinforcing the concept of a premium product. The bottle fits in modern-looking toilet environments, and also manages to stand out from its competitors when placed at different points of sale.
/ Website
The website reflects the aesthetics and the tone of the brand. Originally developed in two languages, its light design allows faster loading times, as well as good performance both on desktop and mobile-based browsers.
/ Social Media
When it comes to content for both Facebook and Instagram, our approach was to go for a mix of lifestyle, brand statements, and beauty shots, establishing a distinctive visual mood that transpires not only the nature of the product but the movement spirit that the brand stands for. We also set up spaces in platforms like Pinterest (a reference when it comes to visual search for both home decoration and improvement and design trends) and Unsplash, where we released our images to be used by other users (such as designers, art directors, photographers) in their own projects. Last but not least, we put together some music sets and playlists on Spotify as well, some of them focusing on the ritual of washing hands, some others supporting the link of the brand with everything related to nature and lifestyle.
/ Amazon product page & brand store
The brand store, as well as the product page, is not only the main touchpoint where we drive people to when visiting any other of the brand's digital domains but also the place -and the moment- where we can engage with the visitor that is casually browsing Amazon in one of the 7 markets where we launched STOPit.
/ Advertorial & PR
Working in partnership with nationwide media platforms like Focus Online and Playboy Germany, we introduced both the brand and the product to broader audiences, integrating it into the editorial approach and style of each publication.
STOPit is an ever-evolving product. Only one year ago, the reality was completely different from the one we live in today. And this product will always be open for improvement, adjusting to new needs, new standards, and new behaviors.
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