Developing Fresh Ideas To Market Your Business.
With thousands of competing communications targeting your business prospects daily, right now is timely to check that your marketing messages are well targeted and still relevant and important to addressing your customers' needs.
Are You Talking To Me?
Understanding your customers' needs and expectations should encourage you to use a more plain speak, engaging approach to the language used in your communications. Simply put, is your current marketing collateral answering their fundamental question: "Are you talking to me?" If not, chances are it is failing to stimulate new leads. So you will need to redesign content to become more appealing, interesting and likable - after all, consumers and your current clients are easily bored and demand to be fed with entertaining and engaging insights.
As I've stressed in previous LinkedIn articles, at all costs keep it simple and resist the temptation to embellish your language with excruciating clichés (best practice, leading edge, unprecedented to name just a few). Remember to always ask yourself "who do I know among my friends and acquaintances who actually speaks this way?"
How do I reach new and existing customers effectively?
This is particularly relevant as over the last decade there has been a massive expansion in both existing and new social media platforms. Whether or not you are currently using social media platforms, you need to be constantly reviewing which ones your target customers may be regularly visiting and which competitors in your business sector may be advertising on these 10 channels:
- Instagram.
- Google+
- YouTube
- Yelp and/or Foursquare.
*Source: thenextweb.com/socialmedia/2014/03/05/social-media-platform-best-business/
What Traditional Marketing Channels Should be Included?
In case you hadn’t heard of anything but Online as a solution to all marketing campaigns, think again!
The vast majority of small businesses through to major organisations rely heavily on traditional media advertising platforms, often in combination with some social media platforms. Brand Managers understand that to be successful and shift product they success cannot survive without well targeted brand and retail campaigns across a combination of television, print media, radio, outdoor, email and print collateral marketing.
A Word About the Resurgence in Email Marketing
By the end of 2015, the total number of worldwide email accounts increased to over 4.0 billion. In combination with marketing collateral and media campaigns, email is fast, convenient and most important – effective.
As a business tool, McKinsey & Company found emails to be 40 times more successful at acquiring new clients than either Facebook and Twitter. Our own marketing mix in Australia uses a combination of email blasts (utilising email marketing service MailChimp), LinkedIn, Facebook and Twitter with Direct Mailing, printed marketing collateral and signage to ensure we capture the attention of our broadening customer base.
Need Advice on Fresh Ideas To Market Your Business?
The goal of your marketing collateral strategy is to ensure new and existing customer engagement, through your language to convey information, enhanced by quality images and ensuing that each campaign can be readily translated across all platforms in your marketing mix.
In the day to day distractions of running a business however, the critical focus needed on business development collateral and external marketing communications can often be neglected in the mix. This is not an unusual situation today, as focus on the bottom line and cost efficiencies can inadvertently overshadow the need for maintaining regular, quality interaction with customers and their viewpoints.
Our creative design and print team live and breathe clever marketing strategies and design solutions, so to find out how we can assist, please contact me at KwikKopy Chatswood on 02 9419 0700 or: mail@kwikkopychatswood.com.au