Developing Content to Reach Millinneals

Storytelling and engaging your audience is the heart of content marketing.

But content marketing doesn’t work if your stories are only skin-deep.

Today’s audiences are digital natives and content experts. They’ve seen it all, and they want something more. Something new. Something different.

They want to laugh, to be inspired, to feel. They want something real— dynamic and human—stories that show what your brand stands for, rather than a thinly veiled attempt to persuade or sell.

Appealing to Millennials

Those born from the 1980s to 2000s, are currently the largest population segment in the United States. With over 92 million millennials sharing, liking and re-tweeting every second of every day, it is critical that your content engages and inspires with authenticity, humor and wit.

Be a friend first, pursue business later. Write in a casual and personal tone; incorporate real-life stories in your content; connect with millennials using personal social profiles. Reach them as a peer would—on a personal level.

Be real and exude authenticity, as it will naturally drive engagement, loyalty, and trust. Don’t overthink this concept.

Create content that reflects of your brand, with style, honesty and personality. Don’t just think outside the box, think about making something that can’t measured with mere metrics.

Be social. Once you’ve established your brand’s personality, reinforce it across different social media channels every time you publish content. Reach out to millennials as a friend and they will reciprocate by sharing your content to their ever-growing networks.

Our Work

Our work focuses on original storytelling, be it one-off or episodic, organized by an overarching theme to keep audiences on-track and engaged.

Enjoy!

Joshua Rush

Vice President / People Pleaser / Bourbon Lover

Echelon Design, Inc.