Developers: Maximise your chances of selling

Do any of these questions apply to your development?

• is your development nearing completion and you want to make sure it sells quickly to release your investment funds?
• is your development stalled because you've run out of finance and your outgoings continue day-by-day?
• are you concerned that your development will stand on the market for some time because buyers don't yet have the confidence to arrange viewings because of Covid-19 concerns?
• is your new build empty and costing you money every day it sits on the market?
• do you want to achieve the highest return on your investment and achieve a quick sale?

We can answer all these questions and overcome all of your concerns with our high quality, cost effective and quick to implement staging solutions - these are safe for everyone concerned!

Buyer Needs

The majority of today's buyers start their property hunting journey on-line. Within seconds, buyers decide which properties they want to shortlist. Because 80% of buyers can't visualise how they can use empty spaces, your development is very likely to slip off their radar at that point, particularly if there are other empty properties appearing in their search criteria, never mind those that present at their best. Even if your property makes it to the buyer short list and then the viewing stage, buyers will struggle to visualise themselves in an empty shell.

The recent government guidelines require virtual first viewings where possible so this increases the pressure of attracting buyer attention even more. Why not take advantage of this and grab your buyers attentions for the right reasons.

Buyers and Empty Developments

We have 20+ years of development and staging experience, so we know first hand what buyers want and don't want. This is why we coined the phrase:

"EMPTY DEVELOPMENT

=

EMPTY POCKET!"

An empty development causes a number of issues in your buyers minds including, buyers:

• buyers struggle to visualise how they will use the spaces
• buyers focus on any negatives because they've got nothing else to attract their attention
• buyers will wonder whether their furniture will fit because there's no furniture in situ to compare it with
• this may raise alarm bells that you are in a hurry to sell or has run out of money
• the rooms look smaller because they are empty

For more reasons why buyers struggle with empty developments, take a look here - https://www.sortstyleandstage.com/post/why-is-an-empty-development-going-to-struggle-to-sell.

How do you Satisfy what Buyers Need?

Quite simply, with STAGING.

It's more important than ever that you give yourself the best chance of attracting buyer attention, staging is the key.

At this point, you are probably asking yourself a series of questions:

1. what is staging and how will this help?
2. how much is this going to cost me?
3. is it really going to result in a sale?
4. how much value is it going to add?
5. will it sell my development quicker?
6. how much time is it going to take?

To answer these questions, read on.

What is Staging and how will it help you sell your Development?

Professional staging (in all its forms) allows buyers to emotionally connect and visualise themselves living in the home that's been created from your development. Statistically speaking, the buyer is then much more likely to put in an offer.

What do the Statistics Say?

There are lots of well documented statistics about how staging adds real value. For example:

Home Staging Association UK & Ireland

Their latest Home Staging Association UK & Ireland report (see below) covers this in detail.

Based on this report, 100% of developers responded with a resounding YES answer for all the questions below:

• Did staging increase the number of viewings?
• Did the properties you staged sell faster than the non-staged ones?
• Did the properties you listed with professional photos get more viewings than properties with no images or poor quality ones?
• Has home staging been a helpful marketing tool when having your property listed?
• Does home staging have an effect on most buyers’ view of the property?

And, 83% of these developers stated they received an increase in the buyer offer by as much as 10%+. This is a considerable return on investment, given the low investment required which typically is in the range 1-2% of the property value.

UK's Leading Staging Training Body, CHSSP

The leading UK training body for stagers (founded by the renowned #AnitaRichardson (who also founded the International Home Staging Network) shares broader data about how home staging adds value.

For example, over 85% of the 4,200 staged homes worldwide surveyed by HSR International saw at least 6-25% more from the sale of a professionally staged home when compared with a home that had not been professionally staged. The largest percentage of results, 68% of the homes actually came in at 9-12% increase.

Rightmove

Home staging statistics at the UK's largest property portal Rightmove, reveal that home staged property secures more viewings and offers, commands a higher asking price and on average sell for 8% more than non-staged homes. On a property worth ￡300,000, that's a whopping extra ￡24,000.

Using the Services of Professional Stager (Home & Virtual)

Using the services of a professional stager will ensure that you have an unbiased opinion on how to add value to your development. It also means that they bring with them a superior understanding of the local housing market. They use this expertise to turn the development into a home which has stylish interiors and reflects the needs of the widest buyer audience. ie. your target buyer. The best part, is that they can transform a development into a home quickly and cost effectively using a range of staging services.

How sort style and stage can help

We can transform your development into a home so that it attracts the most buyers using our range of high quality, cost effective, staging services.

We have a range of solutions:

Home Staging

The latest government guidelines allow us to stage developments and buyers can also view these. This is the best way to maximise your chances of selling because buyers will be able to visualise themselves in the home we've created and therefore make that all important emotional connection.

We have a wide range of furniture and accessories to suit all tastes and budgets and can provide these on a flexible rental or purchase basis.

We can deliver a fully staged development in 10 days or less normally (subject to Covid-19 constraints).

As we know that the quality of the images taken will directly impact the perception of your development to buyers, we can provide:

• professional property images
• 3D 360° Tour service (more on this below)

These really are the best way to market your property.

Virtual Staging

This is a very quick and cost effective way of creating buyer interest. This service works particularly well when you have a partially finished development - we can add flooring, wall colours and even a kitchen and bathroom as well as furniture and accessories. We can also work from architects drawings.

We use your high quality images or architect drawings to digitally transform rooms using our large range of virtual furniture and accessories.

After virtual staging, we do recommend home staging because ultimately when the buyers turns up for the viewing, they will struggle to emotionally connect without seeing the furniture and accessories in situ.

Virtual 3D 360° Tour

A first for a home staging business.

This service allows your buyers to take a 360° virtual view of your home at any time, night or day, from the comfort and safety of their home. We use 3D technology from the market leader, Matterport.

We recommend this service after your home staging service because at that point your development will be looking its best. This together with professional photography will elevate your marketing material and draw in those buyers.

We'd love to help, so if you:

• want to maximise your chances of selling
• sell quickly
• sell for more

please reach out to [email protected].

#home, #property, #highquality, #staging, #decor, #stagedtosell, #higherROI, #addvalue, #sellfaster, #virtualstaging, #proptech, #propertydevelopment, #investmentproperty #estateagents, #homestagingassociation, #CHSSP