Develop Your Luxury Travel Niche
Lisa Simons
Marketing Manager who drives engagement and conversion through stop-and-take-notice copy and content.
The luxury traveler is a coveted customer. Take care of these clients, down to the finest detail, and they are sure to return. They will send business your way by telling their friends how you gave them the perfect vacation experience. Gain the loyalty of your affluent customers and keep them coming back. Here are some proven methods:
Establish expertise
What is your passion? Find and develop your niche. Destination specific articles, videos, and webinars are offered through your host agency/consortia or a preferred partner. Get out there and gain firsthand experience by scheduling a fam or site inspection at your resort of choice. Your business development manager is a great resource.
Highlight your value
During your initial consultation, show your value by explaining the level of access and service only you can provide. Also, share your destination and property knowledge with your consumers. Online booking sites can't match your personal attention to detail and the extras you can provide.
Grow a personal connection
Your clients need to know, like and trust you. You can build long-term relationships by demonstrating trustworthiness, anticipating needs and humanizing the travel experience. Don’t rely on email all the time. Do pick up the phone, set up a virtual meeting or meet in person. There is nothing better than face-to-face contact. For groups, many advisors travel with them to ensure a flawless experience.
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Communicate and set expectations
During the planning process, make sure you have your list of questions to qualify your client, but also listen as they talk, jot down notes. Let them know you will be researching every aspect of their dream vacation, down to the last detail. Share info such as when you will follow-up and important deadlines. Make sure to communicate any important updates.
Roll out the red carpet
Look for ways to surprise and delight clients. Emphasize ?any promos and check to see what extras each property may offer guests. Go above and beyond to let the supplier know about their preferences. Consider connecting with on-site contacts to have a welcome basket of snacks, wine, etc., with a handwritten note thanking them for their stay.
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Start to finish service
Touch base with your clients when they return home. Send a welcome home note asking for any feedback about the trip. If something went wrong, apologize, and take immediate steps to address it with the vendor. Show you care by picking up the phone and having a chat with your customer. Thank them for their business and let them know you appreciate them trusting their travel to you. Now is one of the best times to talk about their next vacation. Your great service will ensure loyal clients, who will tell their friends and give you even more business!