Develop a unique social media strategy for each channel.

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There's no one-sized-fit-all strategy for social media. Social media strategy needs to be tailored around your unique business or organization. To effectively market your brand on social media, create a targeted plan for each platform you use, just as you would for other aspects of your marketing strategy. Each platform has its own unique features and recommended techniques for boosting engagement, likes, and followers. While it may not be necessary to have a presence on every platform, it is important to have a platform-specific strategy to ensure your posts are tailored and effective.

To formulate social media strategy, first answer inquiries like:

• Why am I utilizing this particular platform?
• Who will I reach through this particular platform? (audience identification)
• What kind of posts perform the best on this platform? (A/B testing)
• What distinguishes my posts on this platform?

Consider reassessing your goals for using each social media platform if you struggle to answer these questions about certain ones. Different platforms are used for different purposes, so compare their strengths and merits and determine how they can help you achieve your overall social media objectives.

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