Develop Result-Driven Marketing Strategies with Salesforce CRM Implementation Services

Customer experience and customer personalization are the two most important factors that are playing a decisive role in the world of digital marketing for businesses across the world. Gone are the days when businesses used to treat customers merely as a number.

According to the Salesforce State of the Connected Customer Report, it has been revealed that more than 96% of customers accepted that they prefer businesses to treat them as unique individuals, which will lead to the strong building of customer loyalty and trust.

On the other hand, in another report 72% wanted businesses to understand their needs and interests and cater to their queries in a more personalized manner.

Salesforce CRM Consulting Services and Marketing Requirements

Customers today prefer to connect with businesses that prefer a customer-first approach rather than a product-first approach.

Here comes the need for effective marketing strategies in the picture. Hyper personalization, strong customer relationship, and enhanced customer satisfaction can be achieved via Salesforce CRM consulting services.

Salesforce CRM helps businesses follow a customer-first approach where they heed audiences’ unique needs and cater to them accordingly.?

CRM enables businesses to achieve personalization, helps in building effective marketing strategy, achieve better customer engagement, store first-party data, and hone digital marketing efforts and returns.

Things CRM Do For You to Experience Greater Digital Marketing & Advertising

• CRM helps businesses collect, store, organize, and analyze information of customers in a centralized manner.
• It unites the marketing department with sales, services, commerce, IT, and other departments.
• Helps marketing teams manage digital campaigns and identify sales opportunities.
• Sales team and collect & store customer data in one place.
• Data accessibility is super convenient with Salesforce CRM consulting services.

Empower Your Marketing Team with Granular Customer Information with Salesforce CRM Implementation

Marketing establishes multi-channel communication between a company and its customers. With the help of CRM, a business can cover every touch point and store diverse data in a unified place. Following are the tops ways CRM can accelerate marketing efforts and its different areas –?

CRM and Email Marketing

CRM integration with the email platform helps businesses with contact segmentation based on different parameters such as location, page interaction, and more.

It enables hyper-personalization. Businesses can send different CTAs to different audiences based on collected data of an individual customer.

• Marketers can change the content in real-time.
• As stated above, creation of customer-specific CTAs takes marketing campaigns to the next level.
• CRM also allows marketers to set up segment-specific email sequences.

In this way, businesses can stay relevant and personal with their customers. It strengthens customer loyalty and customer satisfaction rate.

CRM & Social Media

Social CRM enables digital marketers to analyze trending topics, hashtags, and other creative elements which are trending on social media platforms.?

Integration of CRM with social media channels helps businesses understand customer interaction with platforms and with the brand.

Easy post intelligent tweets, trending Instagram photos, and engaging content with greater personalization.

• Digital marketers can carry out platform-oriented customer engagement activities.
• It will be easy to create topical posts and unique content as per customers’ interests.

CRM and Digital Ads

CRM helps you collect first-party data. It later processes and organizes data in such a way that it will allow creators to create relevant ads as per customers' demographics, preferences, interactions, and other hyperparameters, irrespective of buyers’ journey.

CRM and Automation

Salesforce implementation facilitates marketing automation. With the help of CRM, you can set up a sequence of multiple emails as a part of a campaign. It will allow marketers to reach the right audience at the right time with the right message.

CRM integration with marketing also eliminates tedious manual tasks, data entry tasks, and tasks related to logging customer interactions.

Performance Measure

Businesses can leverage real-time insights on customers’ interaction and communication with the brand. It facilitates the way to measure performance in a most excellent manner.?

Conclusion?

Salesforce CRM has turned the table for digital marketing. It has empowered digital marketers and businesses to leverage the customers’ data to its fullest.?

Data collection, data analysis, report making, deep real-time insights, and many other benefits of CRM are an indication of a promising future for the businesses who hire Salesforce consulting companies.