Develop Brand DNA in Genes Series: Buzz Buzz Buzz…

As a human, I like to feel certain things, right?

I like to love things.

I like to have anger issues

I like to admire people

I like to learn quality things

I like to help someone in need

I like to taste good food

I like to look good.

For sure, you also have the exact needs I do. But this need as a general factor is not taken into account when I see people trying to create their brands. Yes, one of the common human tendencies is to look at credentials. Let's say you want to hire someone for your company. What is the first thing you look at in his or her qualifications? Until you are okay with the person's experience or ability to do things, Well that rarely happens

The same is true when you are building a brand. Don't think that you are going to create a presence in front of humans just by putting your product there and thinking people will come to you because you are just a good product. People often look at your authenticity or the testimonials that make up your credentials.?

Before I give you hacks to develop credentials in front of your prospects, let's look at this story of a restaurant.

In a small town nestled in the heart of the countryside, there was a little restaurant. The restaurant had a reputation for serving some of the most mouth-watering dishes in the region.

As word of the restaurant's delicious food spread, more and more people began to come and sample the dishes. The lines outside the restaurant grew longer and longer, and soon it became an everyday sight to see a queue of people eagerly waiting outside.

As the lines grew longer, people began to wonder what all the fuss was about. Was the food really that good? What made it so special? And so, even more, people began to join the queue, eager to find out for themselves.

Before long, the line outside had become a fixture in the town, and people began to take notice. Those who had eaten at the restaurant would tell their friends and family about the amazing food they had tasted, and the long lines outside the restaurant only added to the sense of anticipation and excitement.

As more and more people queued up outside the restaurant began to develop a sense of credibility and prestige. People assumed that the food must be good if so many people were willing to wait in line for it, and that assumption only served to increase the restaurant's reputation.

Over time, it became known not just for its delicious food, but also for the sense of exclusivity that came with dining there. The long lines outside the restaurant gave diners a sense of being part of an exclusive club, where only the most dedicated and persistent were able to gain entry.

Despite the crowds and long waits, they remained committed to providing high-quality food and service. And as people continued to flock to the restaurant, the sense of credibility and prestige only continued to grow. That restaurant had become more than just a restaurant; it had become a symbol of excellence and a testament to the power of creating a unique experience.

Just imagine this restaurant in front of the other, which does not have any lines. Can that overcome this? I doubt it. People generally, by intuition, think that one is good, others are buying, and this is not. So you need to create it to gain the credibility of people & at the same time remain authentic because if you lose authenticity, you lose credibility.

In one of the interviews with Anubhav Dubey [Founder - Chai Sutta bar], he said that he used to create buzz among the people to attract them to his shop at the beginning. He asked his friends to be present at the shop and mostly girls. It attracted people to come here and try Chai. Also, he used to create a buzz when he was near any social gatherings and shouted “Chai Sutta bar is amazing and it had a great place to sit and enjoy.”? Eventually, it grew so much that now everyone knows it.??

Now you know Buzz Matters..

Here are things that brands are using to develop their credibility :?

• Focus on quality: Delivering high-quality products or services is essential for building trust with customers. Consistently providing a great customer experience will help create positive word-of-mouth, which can be one of the most effective ways to build your brand's credentials.

• Be an expert: Position yourself and your brand as experts in your field. This can involve creating content like blog posts, social media updates, or videos that share your knowledge and insights.

• Build social proof: People are more likely to trust a brand that others have had positive experiences with. Collecting customer reviews, featuring testimonials on your website, or partnering with influencers can all be effective ways to build social proof.

• Be transparent: Transparency is key to building trust with customers. This can involve being upfront about your pricing, offering clear product descriptions, and addressing customer concerns or complaints in a timely and respectful manner.

Believe me, humans are suspicious; they need constant proof. I know I am, credentials are collaterals you put up to guarantee the performance of your brand. As mentioned in the previous article, to create your category , you need to check on names like “Leading” / “First”. As an example, you can name a brand of T-shirt “The First Indian T-shirt Brand for Baby Girls.”

Be careful of the words that are not trending. And you'll find that the “cool” word will lose its meaning when your professor starts to use it. Or the word “dude" is outdated when your parents are using it.

That's all for today, I will see you in my next post.

#itoocancreate