Detecting and Building Habits - A Data-Driven Approach

Nir Eyal Nir Eyal

Nir Eyal

I help people and companies harness behavioral psychology to build better habits, create engaging products, and master their attention.

发布日期: 2018年3月13日
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Special thanks to Robert Moore, CEO, RJMetrics, for shedding some light on data-driven analysis behind consumer behavior at Habit Summit. His presentation can be found here.

Quick Tip 1: Test big changes with statistical significance, not incremental changes, to find out what really makes an impact.

Quick Tip 2: 4 Steps to Test Big: 1) Instrumentation, 2) Consolidation, 3) Run Test, and 4) Measure Again

Quick Tip 3: Cluster Analysis can help user profiling and identify personas and user types you might have.

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