?? Destiny Jones: Nas' Daughter's Beauty Empire + CNN's Digital Pivot
Letterhead
Who knew something as simple as a newsletter was the best way to grow your business… We did ??
Media Mentions is a newsletter on the media business published by Letterhead. We cover industry news, essential reads, and cool projects to follow each week.
PUBLISHER PROFILE
A decade ago, Destiny Jones started Matic Cosmetics with a mission to create high-quality, organic lip glosses that uplift and empower. "I wanted a brand that resonated with people like me and felt inclusive," Jones recalls.
Jones' passion for her customers has fueled Matic's growth from a small project into a thriving cosmetics company. A standout product, the Matic Cosmetics highlighter, received rave reviews, inspiring Jones to expand the brand’s reach.
Matic's inclusive appeal sets it apart. "Our brand is for every woman, whether glamorous or into streetwear," says Jones. This versatility has cultivated a loyal community, enhanced by the partnership between Jones and web developer Natalie Mitchell.
With a focus on authenticity and customer care, Matic Cosmetics has evolved its online presence and email newsletters, providing value beyond products. "We build community with helpful tips and genuine engagement," Jones explains.
As a young woman of color, Jones' journey in the beauty industry is inspiring. Her advice to aspiring founders? "Only start a business you are truly passionate about."
With new products and an expanding digital footprint, Matic Cosmetics is built for the future. "We’re building for when I'm no longer here," Jones emphasizes.
ICYMI
James Dellinger, a seasoned email marketing expert, shares his insights on maximizing value from email campaigns. With nearly two decades of experience, Dellinger emphasizes treating email as a product that delivers authentic value to subscribers.
Learn how he navigates the complexities of audience engagement, e-commerce growth, and evolving standards in email marketing.
Discover the full story here.
TOP NEWS
How The Information is Combating Involuntary Subscriber Churn
The Information is focusing on subscriber retention by addressing involuntary churn due to failed payments. With the help of Butter Payments, they are recovering lost revenue and improving their payment processes to keep subscribers engaged and satisfied. (Toolkits)
领英推荐
Brad Wolverton on Leading HubSpot’s 75M-Reach Media Network
Brad Wolverton, Editorial Director of HubSpot Media Network, leads a 40-person team producing blogs, newsletters, podcasts, and YouTube content. His focus is on creating authentic content to support HubSpot's software products, emphasizing recruitment, retention, and empowering his team. (The Fix)
How to Use Generative AIs for Repetitive Journalistic Work
Generative AIs can handle repetitive tasks like transcribing interviews, sorting emails, and curating content. This allows journalists to focus on core activities like building relationships and crafting stories. However, ethical use is crucial to avoid overproduction and ensure high-quality journalism. (The Fix)
Concerned About Your News Organization’s Plummeting Search Traffic?
Organic search traffic for news organizations has significantly dropped due to changes in Google's algorithm and user behavior. Experts suggest building direct reader relationships and creating content that meets community needs to combat the decline. (Editor and Publisher)
The Next Generation of Media Companies Won’t Behave Like Media Companies
Craig Fuller’s approach with FreightWaves and hobbyist magazines illustrates how future media companies will use content to drive customer acquisition for adjacent products or services, integrating media with other business models. (Simon Owens Substack)
CNN Boss Lays Out Plans for Digital Future, Layoffs to Come
CNN CEO Mark Thompson plans to modernize CNN’s operations by focusing on digital content and global newsgathering. The restructuring includes layoffs and new digital subscription products, aiming to build a billion-dollar digital business. (Axios)
TOOLS AND RESOURCES
Letterhead.ai: Tailored for publishers with complex product systems, Letterhead.ai offers powerful features like automation, content curation, and multi-newsletter management. Benefit from best-in-class pricing, seamless integrations, and robust revenue tools. Effortlessly manage and optimize your email campaigns, ensuring high engagement and streamlined operations. Enhance your publishing workflow and maximize your reach with Letterhead.ai’s comprehensive toolkit. Learn more about Letterhead.ai
SOMETHING FUN
We need to acknowledge the Poynter Institute for its outstanding Instagram account. It covers important work and critical topics and, maybe most importantly, provides entertaining memes.
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