Be the Destination!

How many of you are building a Facebook community? Instagram following? How many of you know people who are doing just that?

Did you know that when you are building those communities, you're adding value to their network? Sure, you may get some value right now when your fans/followers are engaging with your content, but what happens tomorrow if a network gets closed down or closes your account? What are you going to do with all of the money that you've invested over the years into that community?

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