Destination Branding in a pandemic context- re-published from Business Magazine(Mauritius Edition)
Ashraf Oozeeraully
Brand Coach | Corporate Brand Strategist | Thought Leader | Game Changer |Place Brand Strategist |Business Transformer | Networker | Employer Brand Strategist |Brand Experience Creator - FOUNDER OneEssence
Place branding and destination branding strategies need be adopted in the context of hyper-competitive pressures between Nations to position themselves on the international scene.