Despite having a healthy recognizable brand, is one of your product lines lagging behind?

We hear this pain point often—it’s the “pebble in the shoe” for companies of a certain size and aspiration. It’s also a common occurrence for brands looking to meet growing consumer needs from plant-based to paleo, zero-proof to low-proof, full fat to zero sugar, and beyond. We applaud the efforts of brands to evolve, expand, and grow their reputation.?

But what happens when one or more of these product lines starts to weigh down an otherwise healthy brand??

The first part of the solution is to improve your product to meet consumer demands such as: clean ingredients, improved texture, innovative flavors, and better attributes. The second part requires changes to the outside package that communicate the new product attributes to the right audience.

You see the opportunity for your product line, and know that investing in these changes must reignite sales and find new shoppers in order to turn things around. We can guarantee these expectations are met.

Research shows that successfully communicating product attributes directly correlates to improved in-market sales performance by 88%*. Redesigning your brand is a powerful business decision. Choosing an agency partner who understands the key metrics that provide a return on investment is fundamental to your success.

For over 30 years, Flint Design Co. has worked with hundreds of food and beverage companies to improve package performance and increase sales. Brands like Tillamook Cheese, Nancy’s Probiotic Foods, Werner Gourmet Snacks, Reser’s Fine Foods, and Kona Brewing Co have all trusted us as their brand design partner because we go beyond great creative solutions and think holistically and strategically.??

Visit our website to learn more about how we take brands to the next level.

*Designalytics package design metrics report