Desktop POS

Enhance Efficiency and Customer Experience

Gone are the days of clunky cash registers and cumbersome checkout processes. Modern desktop POS systems embody a sleek, user-friendly interface that promises not only to improve operational efficiency, but also to elevate the customer service experience. Ventrata’s desktop POS, solution features a highly usable and well-designed user interface. It allows users—from tour operators to attraction managers—to manage bookings and transactions with unparalleled ease, offering excellent functionality and access to all relevant information in various ways. On a number of installations, Ventrata has utilised Elo devices as they provide flexibility, operating on Android 12. Elo also provides state-of-the-art touchscreen technology, with many possible additions from stands, RFID readers all the way to multiplier screens and facial recognition.

One of the standout features of contemporary desktop POS systems is their robust data management capabilities. Ventrata’s solution, for example, offers real-time analytics that help businesses track sales trends, manage inventory, and understand customer preferences at a glance. Businesses utilising these systems report improved decision-making capabilities, with some noting up to a 30% increase in operational efficiency.

Their desktop POS systems are highly customisable, ensuring that each setup can be tailored to meet the unique demands of any business. Additionally, these systems boast powerful connectivity options—including Wi-Fi, mobile networks (3G/4G), and Bluetooth 4.0. Ventrata's POS devices, available in various layouts and configurations, also feature offline operational capability, allowing them to continue sales and reservations even without a live connection, with automatic syncing once connectivity is restored.

Ventrata’s desktop POS solutions come equipped with a fully PCI-DSS compliant system to handle all credit card payments via contactless, chip & PIN, and magnetic swipe. They can also be coupled with printers for receipts and paper tickets, as well as scanners for redemption. Elo's devices, enhance customer interactions with an attractive customer-facing information display. These features ensure that customer data is protected against cyber threats, and operational integrity is maintained even in offline modes.

Ventrata's journey in enhancing desktop POS solutions began in 2016 with the deployment of an iOS-only application, leveraging devices like the iPhone SE paired with the SM230i printer and the Verifone E315 card reader through Adyen. The evolution continued in 2018 as we began incorporating Stripe POS readers, enhancing our system's flexibility for iOS users.?

During the 2018-2020 period, Ventrata launched GPS tracking for buses, adding a layer of operational efficiency to Hop-on Hop-off operators, allowing them to track the location of their live tours. In early 2020, we expanded this support with the integration of bus turnstiles, streamlining access and control mechanisms allowing for faster onboarding of customers and reducing stop times.?

In 2019, we expanded our platform compatibility with the introduction of a React Native Android app for Sunmi devices, although initially without integrated payment gateways. This period also marked the start of our partnership with Pax devices, known for their enhanced device management and excellent gateway coverage. This collaboration continued to evolve and in 2021 we introduced our first Desktop Box Office terminals with Pax E700 in the US and incorporated Elo i-series into our bus systems.

By 2020, our collaboration with BridgePay was established in the US, while in Europe we transitioned to using Viva.com solutions. 2022 marked the debut of our fully integrated kiosk solutions, completing our portfolio of robust, flexible POS systems tailored for museums, attractions, and experience providers.

As businesses continue to navigate the complexities of the modern market, the adoption of advanced desktop POS systems presents a clear path to success. These systems not only streamline operations but also enhance customer interactions, provide valuable insights through data analytics, and offer the flexibility needed to meet specific business requirements. With their user-friendly interfaces, robust security measures, and a focus on sustainability, together with Ventrata’s software, desktop POS are a versatile and necessary hardware for museums, attractions and experience providers.