Design is you

and me,

and your team,

and my team,

and society,

people who live, challenges.

Design is the relationship

with you,

with me,

with your team,

with my team,

with our society,

between people,

that motivates us to overcome ourselves, at every moment.

Today, later ... and then, tomorrow.

From you and your relationships will arise the interactions with yourself, with others and with the different objects/artifacts. This will be your action scenario that will lead you to have certain behaviors and habits at every moment.

Together we will share life from your stage, from where you will have your point of view, related to my stage from where I will have my point of view. Complementary.

Thus with each person in your team, my team, and our society. Relating to each other from different scenarios that together, will make a system.

Design focuses on simplicity.

Design aims to motivate each person to overcome the challenges he/she is experiencing at any given moment, seeking to discard (or soften) everything that may cause any inconveniences.

Design focuses on the supreme value of the encounter between people. Being this a space where stories and experiences are related, and where new stories are generated ... complex/systemic.

Design is you, relating to the people around you.

The "what" of design is the person, and "how" it supports them in their motivations to overcome their challenges, engaging with other people through different interfaces.

The "what" of design is defined by the "who".

Design is the complex simplicity of a story, between people.