Design Thinking - Phase Model & Case Study

Design Thinking - Phase Model & Case Study

5 Phases of Design Thinking Model -

  1. EMPATHIZE – This involves consulting experts to find out more about the area of concern through observing, engaging and empathizing with people to understand their experiences and motivations, as well as immersing yourself in the physical environment so you can gain a deeper personal understanding of the issues involved.
  2. DEFINE – This is where you will analyze your observations and synthesize them in order to define the core problems that you and your team have identified up to this point.
  3. IDEATE – You’ve grown to understand your users and their needs in the Empathize stage, and you’ve analyzed and synthesized your observations in the Define stage, and ended up with a human-centered problem statement. With this solid background, you and your team members can start to "think outside the box" to identify new solutions to the problem statement you’ve created, and you can start to look for alternative ways of viewing the problem.
  4. PROTOTYPE – The design team will now produce a number of inexpensive, scaled down versions of the product or specific features found within the product, so they can investigate the problem solutions generated in the previous stage.
  5. TEST – Designers or evaluators rigorously test the complete product using the best solutions identified during the prototyping phase. This is the final stage of the 5 stage-model, but in an iterative process, the results generated during the testing phase are often used to redefine one or more problems and inform the understanding of the users, the conditions of use, how people think, behave, and feel, and to empathize.

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CASE STUDY ON HEALTHCARE -

  • HOW DESIGN THINKING TRANSFORMS - ONE ENT HOSPITAL?

Executive at the ONE ENT HOSPITAL wanted to transform the students experience from the typically grim, anxiety-riddled affair into something much more pleasant and personal. To do this, they incorporated Design Thinking and design principles into their planning process.?

Here’s how they did it:

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