"Design Thinking is Made Visual"

?? Branding & Design issue is out now! Gain access ? HERE

The Essence of Design

Design is often misconceived as simply the creation of drawings or enhancing aesthetics. Nevertheless, design transcends these notions; it is the art of visually articulating complex thoughts and ideas that words may struggle to convey. Positioned among the most crucial professions, design is a key component for every brand and organization, facilitating effective communication even in seemingly everyday tasks like composing an email. The thought process behind selecting the right font, structuring ideas, deciding on the inclusion of images, and determining emphasis through bold formatting embodies the essence of design in these everyday scenarios.

Designing goes beyond crafting visually appealing elements; it entails a deep understanding of the audience and their preferred ways of visual communication.

This realization has given rise to the graphic design profession and its diverse branches, such as animation, video design, editorial design, logo design, and online design. In essence, design is a dynamic discipline that caters to the different preferences of the audience, transcending the simple objective of visual appeal.

Educating industry, clients, and colleagues about the true essence of design is crucial. Often, colleagues are unfamiliar with the time and communication styles involved in design work. Specific design language, like requesting an image in 300 dpi, can be a source of confusion. This lack of understanding interferes with effective collaboration and underscores the need for design education. By enlightening stakeholders, we pave the way for a more efficient work environment and help clients appreciate the design process's importance in achieving optimal results.

At Branders Magazine, we are committed to this educational mission, dedicating one entire edition to design every year. Our goal is to shed light on this fascinating profession, the in-outs, emphasizing that creating visual ideas is not an easy task.        

To bring you the most insightful content on design, we've engaged with the foremost branders worldwide. Our cover features James Barnard , a distinguished logo designer and educator, sharing his remarkable journey in design. Alongside him, a stellar lineup of contributors from various design domains enriches this issue, delving into the intersection of Design and Technology—a topic of great importance in our contemporary landscape. Our articles explore the significance of strategic thinking in design excellence and the pivotal role of creativity. This issue serves as a powerful testament to the year's end, delivering compelling content that we hope you find both engaging and enlightening.

As we give our farewell to the year, we extend our warm wishes for Happy Holidays. May this season be filled with joy, creativity, and appreciation for the artistry that design brings to our lives. Thank you for being with us in 2023 and we cannot wait for what 2024 will bring!?

Enjoy the read and share your thoughts and feedback with us!

Editorial by Luis Fernando Vergara , CEO & Founder at Branders Magazine

??Branders Magazine's “Branding & Design” edition is out now!

?? You can gain access to the full edition ? HERE

The Art and Science of Brand Transformation

??Premiering Today! January 4 at 1:00 PM EST, a fresh new "Talking with Branders" episode with Steven Picanza ???? and Emmanuel Probst , Global Lead, Brand Growth at 益普索 .

Learn why Brands can no longer force-feed us a plethora of products we don’t need. And how Brands can transform us and the world we live in.

?? Where: Watch Live on YouTube HERE and listen on Spotify HERE

Don't forget to register and subscribe! ?

??The Branders Magazine crew

P.S. Don’t forget to subscribe to the magazine which is now FREE for everyone.

P.P.S. If you’re digging the show, please like, comment, subscribe, share, and engage with us. It’s because of you that we do what we do.

Follow us on Spotify ??