Design Thinking in HR ! Employee Experience

EX DESIGN IN HR :?EMPLOYEE EXPERIENCE DESIGN IN HR

Terminologies you need to know:

a. EX Design :?Employee Experience Design

b. UX Design :?User Experience Design

c.CX Design :?Customer Experience Design

d. EX Design :?Employee Experience Design

Objectives

Winning employees’ hearts and minds Much as designing customer experience has dominated the thinking of companies competing in today’s digital environment, organizations are now re-examining the employee experience.

Recognizing the impact experience has on employee engagement and productivity, companies are taking a more comprehensive view of how to influence it.

The two most common goals when looking at EX are:

?Retaining talent?by stimulating sustainable growth within the company.

?Boost productivity?by having happy employees.

The employee experience is created through interactions in three areas:

·Employees' physical environment,

·Their social connections, and

·The work to be done.

Ex-Design Strategies

Organizations use?five strategies?to improve the overall experience for their employees:

·Personalization

·Transparency

·Simplification

·Authenticity and

·Organizational Responsiveness.

Four Methods?to?Enhance?the Employee Experience:

·Use analytics,

·Understand Touchpoints of differentiation,

·Coalition of cross-functional Experiences, and

·Apply fast and iterative Design Principles

What is Design Thinking

Design thinking is best known as a creative approach to problem solving that leads to innovative solutions that work better for people.

Design Thinking in HR

Employees are overwhelmed with technology, applications, and a constant flood of information. Today people collectively check their phones more than 8 billion times each day, yet productivity is barely rising. To relieve the overwhelmed employee and develop HR applications that can help manage complexity, HR must adopt design thinking, which puts the employee experience at the centre.

Employee Engagement & Employee Design distinguished:

One of the ways to do that is by drawing focus to the fact that ‘employee engagement’ activities are an attempt at a short-term improvement of EX.

EX design goes well beyond free lunches and flex-time policies – it is intended to capture critical interactions, decisions, emotions and employee perceptions across touch points on a day-to-day. A well-designed thoughtful EX will lead to overall greater levels of engagement, involvement, and employer brand commitment – the outcome of which will reflect in the engagement survey.

Key Principles of Design Thinking in HR

Below are the five key principles of design thinking that?provide?a?streamlined?path to?reorganize?HR processes to?adapt?to?changing workforce dynamics:

·Human Centric Designs -?Gone are the days when a institution would make decisions based on its convenience and your needs. Today we are guided by a job market where the needs, demands and comfort of an employee are taken into account.

·Collaborative design:?Future candidates and current employees play an equally important role in building your organization's employer brand. More satisfied employees guarantee a better reputation in the market.

·Creative Problem Solving:?Creativity is the need of the moment. There are so many new designs that have been introduced to attract the right talent - straight from marketing, inbound recruiting, network recruiting social, candidate relationship management and data-driven recruiting.

·Technology:?has helped raise the bar to the next level. However, it also created a lot of obstacles. Recruits and candidates are more connected and aware of an organization's culture due to social and technological advancements. Therefore, it is essential to create the best candidate experience.

·Prototyping:?Experiment with internal recruitment policies. Use various career site reviews, videos, employee testimonials, employee career stories, and team blogs to attract employees and recruits.

·Testing & Experiments:?It's hard for an idea to succeed or give you the results you want right away.Therefore, it is essential to test your plans to see which one gives you the best result with the least cost and effort.

Application of Design Thinking

The application?of Design?Thinking to?human?resources can?be implemented by:-

Organizational design,?which can integrate Design Thinking when restructuring roles or the organization itself.

Engagement / Involvement,?which can be guided using Design Thinking to make work easier, more efficient, more fulfilling and more rewarding. before the process.

Analytics,?where data analysis and design thinking can be linked to recommend better solutions directly to the employee.

Human resources skills,?which should be updated to include understanding of digital design, mobile app design, behavioural economics, machine learning, and user experience design.

What Are The Benefits Of Using Design Thinking in HR?

If used properly, here are ways that design thinking can help:

Reduces the risk associated with launching new ideas. As design thinking helps you come up with multiple solutions quickly, you won’t be as married to your possible solutions.

Helps capture the mindsets and needs of the people (or humans, if you want to use that word) you’re creating for.

Paints a picture of the opportunities based on the needs of these people (or humans).

How to Use EX design in Organizations?

How Other Companies have adopted Design Thinking and came up with winning solutions?

For more insights connect me/reach out to email: [email protected] :)

Thank you for reading !

Deepthi S Nair

HR- Culture Building Specialist