Design systems: the backbone of seamless brand experiences

In today’s rapidly evolving landscape, where user experience reigns supreme, the significance of design systems cannot be underestimated. Whether in banking, retail, or any other industry, adopting a robust design system is paramount for maintaining consistency, efficiency, and innovation in digital products and services. At Bliss, we are used to crafting design systems tailored to different industries.

Join us as we uncover why design systems are essential for driving success.

Indispensable tools

Design systems are reshaping how organizations approach digital experiences. Besides streamlining workflows and improving efficiency by offering reusable components and standardized guidelines, they foster collaboration among multidisciplinary teams by establishing clear communication channels. From concept and design to production and testing, they speed up every stage of product development. In 2019, the data science team at Figma discovered that designers working with a system completed their objective 34% faster than without one.?

Elevating user experiences

As more organizations increasingly prioritize delivering exceptional user experiences, at Bliss we aim to maximize the growth and evolution of our client’s platforms through efficient solutions. One of them is design systems, whose assets and conventions ensure that brand identity remains intact across all platforms and channels. Having already developed eight design systems for different industries, including Global Shares, McDonald’s, and Banco CTT, we’ve enabled them to deliver seamless experiences while adapting to ever-changing market dynamics.

A design systems talk

During the ‘Design Systems Sandbox’ talk, hosted by Bliss and led by our Lead Product Designer, Ruben Ferreira Duarte , we explored the integration and impact of design systems. The event featured a distinguished roundtable comprising three C-level guests: Diana Mendes , Head of Design & Digital Experience at the Grupo Ageas Portugal ; Fátima Ferreira , IT Strategy and UX/UI Manager at MC ; and Isabel Novais Machado , Head of Design at Cofidis Portugal . Together, they shared invaluable insights within their organizations.

Making better products faster

The benefits of design systems are endless. Fátima Ferreira enlightened the acceleration of design and development cycles that these systems brought to her teams at Sonae MC: “Now, they have more time to dedicate themselves to usability tests, product discoveries, challenging product owners to make changes to products, and design thinking workshops.”

Guaranteeing accessibility

Creating an accessible design system helps designers create inclusive, easy-to-use interfaces. When asked about the role of accessibility within Cofidis Portugal , Isabel Novais Machado noted: “We are currently analyzing what will be defined to ensure that when we have our design system, it is more robust and complete, functioning as a certifier of the accessibility of our interfaces.”

Diana Mendes from Ageas, acknowledged the challenges organizations face in achieving accessibility: “There are many levels of accessibility, and sometimes companies have difficulty achieving them all. Meeting all accessibility criteria implies many changes and huge costs for companies, not just to make the websites accessible but the entire customer experience.”

As we witness the increasing emphasis on delivering exceptional user experiences, Bliss remains committed to driving excellence and exceeding expectations in digital experiences.?

Stay tuned with Bliss to explore our latest projects and groundbreaking solutions!

Before you go

Bliss Applications is a team of 220+ talented individuals who combine design and engineering to craft world-class digital experiences, based in Portugal and working for clients all over the world across multiple industries.

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