Design storytelling/press at TwentyOne06 - 2024 for far.
TwentyOne06 - Interior Design & Branding
An award-winning interior design studio in Dubai specializing in F&B, hospitality, and commercial interiors since 2018.
Over the past six months, TwentyOne06 has received significant recognition from the industry and the media. We are incredibly proud of our team's hard work and dedication, which has led to numerous press features and award mentions.
We want to take a moment to reflect on these accomplishments and share our journey with you.
"Why your restaurant’s success hinges on more than the food you serve."
Published on: Caterer Middle East
The Story:
At TwentyOne06, we understand that diners seek more than just a meal—they crave memorable moments that engage all senses. From ambient lighting to ergonomic seating and open kitchen concepts, every design element should weave together to tell a compelling story and evoke emotions. By prioritizing comfort, transparency, and efficiency, restaurants can foster intimacy, build trust, and enhance overall guest satisfaction. In Dubai's dining scene, superior restaurant design isn't just a luxury, says Govind Shepley , the creative director and founder, it's a strategic necessity for standing out and capturing diners' hearts.
Read the article here
Govind Shepley speaks at #INDEXDesignTalks discussing "Design Alchemy - The Shifting Tides of Interior Design Trends".
The Story:
Along with a handful of the industry's best experts, our Creative Director and Founder Govind Shepley took part in the insightful Executive Think Tank Panel at INDEX discussing "Design Alchemy - The Shifting Tides of Interior Design Trends". The panel explored:
Find out more here
"Experiential Design: A 10-step approach to elevating F&B spaces."
Published on: Commercial Interior Design
The Story:
Extracted from our trend reports, Govind Shepley of TwentyOne06 shares their ten-step approach to creating memorable and immersive dining experiences in F&B spaces. This method includes branding, balancing functionality with aesthetics, introducing focal points, guiding the guest experience, incorporating theatrics, and much more. By focusing on these elements, TwentyOne06 ensures that every restaurant they design stands out and resonates deeply with diners.
Read the article here
"Behind the design of Reif Othman’s Nama Yoso."
Published on: Commercial Interior Design
The Story:
A true collaboration with Reif Othman , TwentyOne06 crafted a narrative-driven branding and interior design direction, emphasizing natural elements and Japanese traditions. The restaurant’s color palette—tranquil blue, salmon-inspired orange, and traditional beige—reflects its deep connection to nature. This cohesive storytelling extends to every detail, from the logo to the menu, creating an immersive and authentic dining experience.
Read the article here
"The Art of Detailing."
Published on: Design Middle East
The Story:
Award-winning design firm TwentyOne06 and award-winning fit-out firm Havelock One Interiors have completed a stunning resimercial workspace for The Knowledge Academy in Dubai. This project, blending residential comfort with commercial functionality, exemplifies a hospitality-driven approach to office design. Luxurious materials like marble and brass, combined with warm wood finishes, create an elegant yet practical environment. Thoughtful touches, such as bespoke lighting and plush seating, ensure a workspace that is both opulent and operationally effective. This collaboration sets a new standard for resimercial excellence in Dubai's business landscape.
Read the article here
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"TwentyOne06’s journey with Pitfire Pizza Dubai Hills."
Published on: Design Middle East
Published on: Design Middle East
The Story:
At TwentyOne06, our collaboration with Pitfire Pizza International exemplifies this approach, where every design element serves as a storytelling medium. From embracing Pitfire’s rebellious spirit and culinary heritage to incorporating anarchitectural elements and celebrating artistic roots, our design aimed to amplify the brand’s ethos. By hero-ing brand-centric materials, colors, and textures, we crafted a space that not only reflects Pitfire’s vibrant personality but also enhances guest engagement and connection.
Read the article here
"How older venues can subtly tweak their design to reinvigorate business."
Published on: Caterer Middle East
The Story:
Govind Shepley , founder of TwentyOne06, discusses how established F&B venues can strategically refresh their appeal while maintaining their core identity. He emphasizes leveraging materiality and design direction to amplify the venue's narrative, highlighting culinary techniques and artistic connections. By enhancing existing strengths rather than reinventing them, TwentyOne06 creates immersive guest experiences that resonate with loyal patrons and attract new audiences. The approach involves carefully curated materials to achieve a premium ambiance, fostering community engagement through thoughtful design that sets new standards in Dubai’s competitive dining landscape.
Read the article here
"Nama Yoso - Honorable Mention in Interior Design."
Published on: LIV Hospitality Design Awards
The Story:
Nama Yoso has been shortlisted as the winner of the Honourable Mention in Interior Design at the LIV Hospitality Design Awards 2024.
Find out more here
"Five designers on balancing luxury with functionality in F&B design, and how they judge venue interiors."
Published on: Commercial Interior Design
The Story:
Govind Shepley , Creative Director at TwentyOne06, emphasizes practicality as fundamental in F&B design, prioritizing functionality to ensure operational efficiency before layering on opulence. He underscores meticulous attention to detail in finishes and spatial layout to enhance guest experience and operational success. Shepley's approach integrates luxury seamlessly within functional spaces, aligning with business needs while meeting the region's expectations for opulent dining environments. His insights from the Hospitality Leadership & F&B Forum at The Hotel Show Dubai highlight a strategic balance in design that caters to both operational efficacy and aesthetic appeal in Dubai's competitive hospitality market.
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"Meet the 10 interior designers in the running for CID Awards 2024: Hospitality Designer of the Year."
Published on: Commercial Interior Design
The Story:
The Creative Director of TwentyOne06 has been shortlisted for the CID Awards 2024: Hospitality Designer of the Year, a prestigious recognition within the MENA region's hospitality sector. Known for his data-driven precision and innovative approach, Shepley has made a significant impact through collaborations with industry giants like Jumeirah and Marriott. His designs are celebrated for their ability to resonate deeply with users while maintaining a high standard of functionality and aesthetic appeal. Shepley's nomination reflects his leadership in transforming TwentyOne06 and his influence in shaping contemporary hospitality design in Dubai.
Find out more here