Design on Steroids: How DesignOps Can Bridge the Gap Between UX, Service Design, and CX
Aashi Gupta
Strategy & Operations Management @ Manulife | Rotman MBA '24 | Communication | Digital | Product | CX | Health & Fitness
My career path might seem a little unconventional. I started out in the fast-paced world of digital strategy for a tech startup. We were laser-focused on features and functionality, but a nagging feeling persisted – the user experience (UX) often felt like an afterthought. There was a gap between what we were building and what our users actually needed.
The UX Epiphany
That's what sparked my curiosity about UX design. I began devouring everything I could find on the subject – user research, interaction design – it was all fascinating. I began integrating UX principles into our digital strategies, leading to happier users and improved engagement.
Yet, a challenge remained. UX design often felt siloed, existing apart from the broader product development process. Here is when I decided to pursue my MBA to gain a business perspective.
The MBA Advantage: Bridging the Design Divide
Surprisingly, MBA wasn't just about financial modeling and strategic management, and it was during this time that I stumbled upon service design.
Suddenly, UX wasn't just about aesthetics, it was about understanding the entire user journey – the touchpoints, the emotions, the pain points. I craved a way to not just design interfaces but to design experiences that truly mattered.
However there as still a reality gap...
How can organizations ensure their design efforts translate to impactful results? Enter DesignOps.
What is DesignOps?
DesignOps, short for Design Operations, is a holistic approach to optimizing design processes, people, and technologies. It's inspired by DevOps, the collaborative software development methodology, but adapted for the specific needs of design teams.
Here's what DesignOps is all about:
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The Future of DesignOps: A Symphony of Design and Strategy
DesignOps is rapidly evolving, and poised to become the backbone of exceptional customer experiences (CX) in the years to come. Here's a glimpse into what the future holds:
Why I'm Excited About DesignOps: Aligning with My CX Passion
My ultimate passion lies in crafting exceptional customer experiences. DesignOps is the missing piece that bridges the gap between design vision and business reality. Moreover,
I'm excited to bridge the gap and connect with professionals in the field! I'm always interested in chatting about DesignOps, UX/service design, and the future of customer experience.
You can find me on LinkedIn at https://www.dhirubhai.net/in/gupta-aashi/ or reach out to me at [email protected].
Cheers!
Aashi