Design Sprint: Definition & learnings
Thabet Mabrouk
Leading Organizations And Teams To Create Better Business Results Around Happy People | System Thinker | Flow Practioner | Empowering Scrum Masters to Become Leaders.
What is Design Sprint?
Design sprint is a structured process for exploring big business challenges by defining and testing real solutions with potential customers in just 5 days (4 days in the design sprint 2.0).
Why do we need it ?
We need to innovate, but assessing future opportunities is difficult, slow and costly.
This way of working saves a huge amount of time and money and helps clarify direction quickly.
We need it to get real feedback from customers before investing heavily in time and resources!
We need to bring all the needed perspectives to build a product as a team and break the silos between all layers existing in a company.
We need to be aligned and build protoytpes fast.
"Think about Design thinking as cooking school where you learn how to cook, how to use the right ingredients, how to combine flavors, how to cut, etc. ... It is a long process.
Then the Design Sprint would be a recipe for a wonderful dish."
My learnings after running it
- Getting started is more important than being right.
- Perfection is a distraction.
- Working alone together is very powerfull tool in order to give the same level of the palying field.
- Get different perspectives and align them will give you more commitment and will help you build products that the customer like.
- Guiding discussion always around something tangible help us take better decisions.
- focus is everything , impact counts.
- Fail fast, learn fast , improve fast.
- Start your projects right and increase the Likelihood of its succcess.
- Start innovate in a practical way and not staying stuck with the innovation as a theory.
- Get the needed data to make the best business decision.
I feel very happy to help people focus on the important things and see them make a very good experience, collaborate together and see in the end a tangible results that the customer love.
I love making impact in this world even a small, my goal is to use what I know in order to make the world a little bit better. The design sprint allow me to do that.
Really a very nice experience that gives me a lot of motivation and patient to run more and more of these kinds of workshops.
Do you have other learnings? then please share them with us.
Thanks for reading and looking forward to your feedback.
Passionate Agile Coach & Org Developer @ ALDI DX
5 年Hey Thabet, thank you for sharing your experiences. I enjoyed the article and I'm looking forward to dive deeper into design sprints within the next year. Happy to discuss on one of the next events at Ista.
CONSEILLER SENIOR EN AGILITé chez Beneva | SPC
5 年Hello Thabet Mabrouk and thank you for the article, the subject that you broached it is super interesting and I would like to have more on design sprint :) and if you allow I have a? question about the duration, the 5 days that you? you mentioned at the beginning, it is for the layout or to collaborate, test, measure, customer feedback ...
AI, UX, Process and Pretotyping
5 年Hi Thabet, Thanks for tagging me!? Very nice summary article on the process.?? And I agree with the recipe part.? I think it'll be a major theme in this space for 2020.? There was quite a bit this year, and it's really going to take flight next year. Hope to see more of your articles in the future. :)
Senior IT Professional SAP FICO
5 年Tasty dish from a great master ;) keep shining my friend!
Country Representative at The Institute for Leadership and Global Education (ILGE/GILE ) founder of the athlete model for operational excellence LEAN CULTURE FOR SUSTAINABLE SOCIAL EXCELLENCE and WELL-BEING ???? ????
5 年This is the human dimension of making things happen, an art of divide and conquer, a strategy to accomplish projects by the integration and synchronization with the Customers, focus and Produce one part at the time, generate a flow of Value, this is the work-frame of lean, agile and scrum, learning by experience and continually improving toward performance and perfection, all your decisions will be based on cumulative knowledge. Your analogy to cooking is Striking.