Design moves product, But It Should Move People Too.

There’s a commercial responsibility that Graphic Design & Illustration has, it is largely driven by a brand’s marketing objectives.

Ok, cool. Fair enough. But when does design move people? When does it tug at the heartstrings? When does it set fire to a soul that doesn’t want to sell out? When does it tell a story without the need to run up sales numbers??

I think I know.

It begins with crafted content, created with the intent to visually entertain. Like a song meant to jolt a spirit of pure emotion, disregarding streaming numbers and carefully measured metrics of what pop appeal is all about.

Perhaps there’s a place for traditional Fine Artists to lay claim to the ideals that I believe Design should uphold.?But you see, there’s a fine line between the two mediums, and both seek to visually communicate with an audience.

So where design and illustration are concerned; I choose to insist on their importance to have the same role that fine art has, but making it a journey from digital platforms right through to physical spaces.?

Digital has become a space for creatives to own virtual galleries in the form of timelines and Instagram feeds.?An audience can engage with crafted pieces of content organically, without feeling like they are being sold a product and without feeling like they’re being persuaded to clink a link.

Therein lies the organic beauty of design. Granted, the viewer can seek out a service from seeing a crafted piece of content, but that’s my favourite part of sharing work on digital.