Design is Life: March Vol. 1
Small Actions, Lasting Impact
Our recent sustainability workshop focused on practical ways to adopt more responsible habits in daily life and at work. The session covered the importance of using sustainable products, reducing plastic waste, and understanding how these choices contribute to a healthier environment. We are grateful to Preet Akolkar and Shraddha Desai from Team Eco-Mitra for hosting this workshop for us.
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Project Spotlight: Designing for a Saudi Consulting Leader
We had the opportunity to shape the brand identity for 108 Global , a high-value consulting firm that helps businesses navigate complex challenges. Inspired by its vision, we crafted a logo symbolising ambition and progress, and an interactive website that brings the brand to life. Our work was featured in World Brand Design and Awwwards—check it out here: https://worldbranddesign.com/multia-crafts-brand-identity-for-108-global/
Exploring AI in Mumbai
Last week, our team attended Mumbai Tech Week 2025 - Asia's largest AI event. We explored real-world AI applications across industries, attended insightful speaker sessions, and connected with innovative businesses!
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Did you know?
The First Digital Font – The first digital typeface, "OCR-A", was created in the 1960s by Swiss typeface designer Adrian Frutiger for optical character recognition, designed to be read by both humans and machines.
Celebrating Women in Design
It's Women’s Day tomorrow! Let’s take a moment to appreciate a few women who have made significant contributions to the world of graphic design and branding.?
Paula Scher – One of the most influential graphic designers of all time, she revolutionised branding with work for CitiBank, Microsoft, and MoMA. Her bold use of typography set new industry standards.
Susan Kare – The designer behind Apple’s original Mac icons, she played a crucial role in shaping modern user interface design. Her work remains a foundation for digital graphics.
Carol Twombly – A renowned type designer at Adobe, she created classic fonts like Trajan, Myriad, and Charlemagne, still widely used in branding today.
Sujata Keshavan – She transformed the branding of major Indian companies like Wipro, Infosys, and Kotak Mahindra Bank, creating modern and memorable visual identities.
Their creativity, innovation, and influence continue to shape the industry!