Design is just a word...
Phillip J. Clayton
Brand consultant | Strategic advisor | Brand & Marketing Design Judge: pac-awards.com | Writer | Art & Design | Advertising | Creative Director
I recently saw the popular question "What is design?" posted somewhere. I have never been able to simply say design is X but not Y. The truth is, there will be many answers, and those answers will be subjective, the definitions are all based on individual experiences and perspectives.
What I often think about and arrive at is this...What is not design?
The concept of multitasking goes against the design process in every way, unfortunately, design is just a word for many to say. Multitasking by definition is only present in the result of the design process, which means a solution to a function was identified and therefore several things are allowed to take place at once.
The only thing that does definitive multitasking is a living/organic body or a machine, designed to have several things happening at the same time in order for one action or several actions to take place.