Design, Evolving Tech, and Marketing
John Halstead, PhD
Colonel, US Army (Ret) | Executive AI/ML/DS Leader | Published Author
So, if your personal data is currency, how do you begin to leverage it?
Big tech exploits your personal data and sells it. They profit at your expense. This arrangement needs to flip.
Sol id believes that through the synergy of design, evolving technology, and marketing (DeTM), the current arrangement can eventually flip. We purposely spin DeTM to develop our product. Our intent is to have a new scalable technology that goes beyond blockchain. The application reclaims control of your personal data and understands it with AI. This way, the AI can point you to people and groups that will impact you.
With Sol id’s private chat and growth in private groups without advertisements interrupting, the beginning steps of reclaiming your digital identity for your benefit begins.
Here is a sneak peak under the hood, check out our design:
Sr Director of Global Service & Repair, Robotic Surgical Technologies, Medtronic
4 年Check out what India is now doing with personal data. They are allowing citizens to own and determine whom uses it and at what cost
Enterprise Account Executive at Armis specializing in real-time visibility and threat detection for all managed and unmanaged devices, including IT, IoT, and OT devices
4 年Thanks for the forward John Halstead, Ph.D.! Not much detail yet here (but I guess that's what a preview is!) ;-) I'd be very curious how?Sol id makes money (subscription?)? I also take some exception to the statement, "Big tech exploits your personal data and sells it. They profit at your expense." "Big tech" only exploits you if you let them. Consumers of "big tech" also must heed "Caveat Emptor" - if you don't select the security settings that suit your risk profile, then yes, big tech will freely use it for their purposes. And what are those purposes? Primarily your benefit; to improve your customer experience and engagement with their brand so that you continue (voluntarily) to visit and engage. If a brand makes of point of systematically exploiting your trust or not providing value, you simply stop engaging "big tech".? And why do they want engagement? To sell data useful for advertising and marketing- i.e. if the service is free, YOU are the "product".?If Sol id isn't a subscription, what's the business model and how does it differ from 'big tech"? And, how do you, if at all, provide the type of content and connection at scale like the "big guys"? Thanks again for making me aware of Sol id! As I'm now at MuleSoft, may I also recommend you create and publish an API for our MuleSoft Exchange - https://www.mulesoft.com/exchange/ (assuming interconnections are an aspect of your business.)
Business Development. Angel Investor. Entrepreneur. Enterprise Co-Founder
4 年Great article John Halstead, Ph.D.!