Design, Diversity, and Data: A 3D Approach to Clinical Research | MediVoice

It took Leonardo da Vinci several years and multiple attempts to paint the Mona Lisa we all know and love. Modern clinical trial processes are no different: behind every platform, capability, and software service is a meticulously designed program that supports the daily lives of the people who use it—and is constantly revised to accommodate evolving patient needs.

Technology backed by a flexible patient centricity-by-design philosophy is critical to innovating solutions that can transform all lives for the better.

In this month’s newsletter:

• Explore key principles for driving a seamless patient journey
• Discover the revolutionary capabilities of sensors, and the vital role they serve in today’s world
• Learn how smart data management systems power improved healthcare experiences
• Dive into the intersection of diversity and AI

The Hero’s Journey: A Design Perspective

User experience is often overlooked in the clinical research process. Unnoticeable when done correctly, but obvious when broken, it is a key factor that can make or break a patient’s decision to enroll—and remain—in a trial.

Follow along with Medidata’s SVP, Design and Experience Paul Chang as he breaks down a patient’s journey using a clinical trial application interface, and explains the essential design elements that must be incorporated along the way.

Sensing Science: The Frontier of Patient Care

As the world increasingly embraces a hybrid lifestyle that blurs the lines between “onsite” and “online”, healthcare must adapt fast—before it loses patients, and the treatments they need to survive.

Sensors bridge the physical gap between patients and sites by virtually collecting volumes of biometric information across multiple therapeutic areas on a 24/7 basis, delivering it to clinicians at unprecedented speeds.

Flip through our infographic with VP of Engineering and Biomarker Analytics Melissa Ceruolo to discover how sensors may be used as part of your or a loved one’s healthcare journey.

Driving Milestones with Data Management

Data processing capabilities are the bedrock of treatment development: after all, without data, there’s nothing telling us how effective a new drug may be. They enable therapies to target specific, individual concerns efficiently—while remaining safe and effective for broader patient populations.

Watch the full interview with our Senior Director, Clinical Operations Portfolio Ken Hamill and SVP, Rave Platform Technology Wayne Walker to learn how clinical data management innovation is fueling a more patient-centric future.*

If you’re interested in peering further past the data management curtain, check out the earlier episodes of our “Behind the Data” series here.?

AI Needs Diversity, Too

AI may have taken over the world, but is the world properly reflected in AI? This question is especially relevant in the life sciences space, where a single person’s experiences with a condition can have vast ramifications for the well-being of countless people.

Watch our VP of Integrated Evidence Bryant F. and Medidata’s Patient Insights Board members Phyllisa Deroze, PhD and Justus Harris share their first-hand insights into the progress AI is pioneering across the healthcare industry, and read Bryant’s article to learn why it’s more important now than ever before to ensure no one is left behind.

*Discover the latest advancements in clinical data management with Wayne at the 2024 Society for Clinical Data Management (SCDM) Annual Conference, booth #205, this September here.