Design for Culture: Preserving craftsmanship and design heritage

Flos B&B Italia Group has always aimed at preserving the craftsmanship and design traditions that hallmark our Brands' distinct heritages, expanding the reach of their iconic designs to more people globally. Our Brands consistently innovate anticipating customer needs and desires. By pushing design limits, investing in scientific research and engaging in unique creative collaborations, they have emerged as global ambassadors of esteemed Italian and Scandinavian design cultures.

What does Design for Culture mean?

The history of our Brands is rooted in areas world renowned for their craftsmanship and design talent. By nurturing and valuing our Brands’ identities and the deep roots they have in their local communities we seek to honour and contribute to this local legacy, while expanding our Brands' platforms to achieve global reach and inspiring young designers to create new masterpieces.We strive to translate our commitment to preserving design into a comprehensive approach, articulated through initiatives aimed at supporting young talents and fostering greater inclusivity within the design community. Our brands achieve this by engaging the external community through partnerships with vocational technical schools, universities and business schools. We bolster the local communities in which our Brands operate by endorsing cultural events, exhibitions, and fairs to advance design culture and artistic movements.

Promoting Design Culture and spreading awareness of design worldwide

Given that our Brands possess deep local knowledge, we prefer to engage directly through them when interacting with local communities. Their close connection enables them to better understand the unique needs of each region and implement collaborations that help preserve local expertise and foster new initiatives. We believe in leveraging our global presence to champion design awareness and advocate for sustainable beauty. As a Group, we firmly uphold the importance of actively engaging with the global contemporary art and design communities, recognizing it as essential for preserving and fostering design culture for generations to come. Discover more about our initiatives on Flos B&B Italia Group Sustainability report.

#FlosB&BItaliaGroup #DesignforCulture #Craftsmanship #DesignHeritage #DesignInnovation #bebitalia #flos #louispoulsen #arclinea #maxalto #azucena #FendiCasa #audocph #lumens