"Design to create structure"
Gargi Sarkar
Marketing Director of NGS Beverages &Founder @ RA BRAND CONSULTANT | Brand and Digital Marketing Strategist
Designing is an intricate process that requires a structured approach to ensure the best results. Over time, I have developed a design process that works well for me and has helped me deliver successful projects to my clients. Here's a step-by-step guide to my design process:Understand the brief: The first step is to understand the client's requirements and the problem the design is meant to solve. I make sure to ask the right questions, gather all the necessary information, and clarify any doubts to gain a complete understanding of the project.Example: For a recent project designing a mobile app for a food delivery service, I made sure to understand key details such as the target audience, usability, functionality, and branding requirements.Research & Analysis:
The second step is to conduct research related to the project. I analyze competitors, industry trends, and patterns to identify opportunities and insights that can inform my design.Example: For the food delivery app project, I researched the user experience of popular food delivery apps, analyzed their interfaces, features, strengths, and weaknesses.Ideation & Sketching: Once I have a good understanding of the brief and have conducted my research, I start brainstorming ideas. I sketch everything that comes to mind and put different concepts on paper.Example: For the food delivery app project, I created several sketches, each illustrating different interactions and layouts for the mobile app.Wireframing: After sketching, I move on to creating wireframes. This step is crucial in establishing the hierarchy of information, layout design, and content to be included in the project.Example: For the food delivery app project, I created low-fidelity and high-fidelity wireframes of the screen designs. This helped me get feedback from the client, make necessary revisions, and finalize the screens' layout.Designing: After the wireframes are finalized, I start working on the visual design elements such as typography, colour palette, images, and icons.Example: For the food delivery app project, I ensured that the branding elements such as the logo and colours were consistent throughout all screens. This is necessary to create a coherent visual identity throughout the design.Prototyping: Once the design is complete, I create a working prototype. This step helps you to see how the final product will look and allows for testing with real users.Example: For the food delivery app project, I used a prototyping tool to create an interactive prototype that allowed me to test the design with users and stakeholders.Testing & Feedback: Once the prototype is ready, I test it on real devices and with real users. This step helps to identify issues and receive feedback for further revisions.Example: For the food delivery app project, I conducted usability testing with a sample of potential users, collected feedback, and made necessary revisions to the design.
Overall, following these steps has helped me to create a streamlined and successful design process that can help bring value to clients and users alike.
A Futurist 'Solutions Architect' - CEO DToSS Consulting & Director H2m AYUSH
10 个月Well said!
Founder at Shree Ghanshyam Associates
10 个月Indeed it is.