Design For a Better World with Don Norman
IxDF - Interaction Design Foundation
The Interaction Design Foundation (IxDF) is the Global Leader in Online Design Education, with 178,000+ members.
We are thrilled to have?UX design pioneer Don Norman?back this year. Join us next week on?11 January at 17:00 UTC?for an exclusive Master Class with him where he'll discuss his new book,?Design for a Better World: How to create a meaningful, sustainable, and humanity-centered future,?ahead of its release.?
This is a once in a lifetime opportunity?to learn from the “godfather of design” and ask him questions. And, no matter where you are in your career, this webinar will?help you design for a better world.
What is Humanity-Centered Design?
If you're not familiar with Don Norman's work, or his course with us,?Design For the 21st Century, here's a brief introduction.?
For instance, you'll often hear Don talk about Humanity-Centered Design.?
It’s a practice where designers focus on people’s needs, not as individuals, but as?societies with complex, deep-rooted problems.??
Designers can therefore co-create proper solutions when they work with communities, addressing the right problems, performing systems analyses on them and then co-designing small, simple interventions.
Learn more about this powerful technique in this article.
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The Success in Failure
Some people never recover from failure, but as Don Norman says,?failure is an opportunity to learn. Indeed, the founder of design firm IDEO, David Kelley, once said, “Fail faster, succeed sooner.”??
Don takes it one step further, and tells us to “Learn fast, learn frequently”.?
Discover the benefits of when a design doesn't work or sell as intended in this valuable article!?
User experience & interface designer
1 年how do i apply for this masterclass?
Product & UX Designer | Helping product teams drive value and innovation | Improving user experiences and outcomes
1 年"Learn fast, learn frequently." That's always been the intention of failing fast but the learning part is only implied, plus people are very uncomfortable with the idea of failure. I love replacing "fail" with "learn" to make the connection explicit.
Product Designer | UX/UI
1 年Excellent opportunity to start the year with the greatest bang for the buck. I′m very excited to continue learning this year. I wouldn't miss it for anything.???