Desert Adventures’ Guide to Exploring 2025’s Top Travel Trends in UAE, Oman & Jordan

2025 is about redefining travel, spotlighting experiential journeys, wellness escapes, and sustainable practices. Across the UAE, Oman, and Jordan, these trends are transforming the way travellers explore, offering unique opportunities to connect with nature, culture, and heritage.

At Desert Adventures, we are proud to curate experiences that embrace these emerging trends, guiding visitors to discover the authentic essence of these destinations. Here are the top travel trends for 2025 and how they are shaping experiences in the region.?

Top Travel Trends for 2025 in UAE, Oman & Jordan?

Play Travel: All Things Experiential?

As the travel industry continues to evolve, "play travel" is emerging as a defining trend for 2025. Driven by a desire to prioritize experiences, this trend appeals to travellers looking to connect authentically with a destination, seeking trips that reflect their identity and values, rather than merely ticking off destinations.?

The "play travel" trend is on the rise across all our destinations, with the UAE seeing particularly strong interest. The appeal is clear—travellers are increasingly looking for destinations that offer a dynamic blend of adventure, culture, entertainment and relaxation, and the UAE delivers on all these fronts. What truly sets the UAE apart is how it offers an entire spectrum of experiences in a way that feels authentic yet diverse.?

Oman serves up a dynamic mix of experiences too. Thrill-seekers can enjoy dune bashing and sandboarding in Wahiba Sands or explore caves like Majlis Al Jinn. For a creative cultural twist, hands-on workshops in traditional crafts at Muttrah Souk add a fun cultural edge. Those who want to experience Oman’s great outdoors can snorkel with dolphins in Musandam or hike the stunning trails of Jabal Akhdar.??

A great way to maximize “play travel” is through customized itineraries as they offer travellers the flexibility to blend various activities into one journey. At Desert Adventures, we specialize in creating bespoke itineraries, enabling visitors to explore any of our destinations in a way that feels uniquely their own. For those looking to dive deeper, our speciality tours provide curated experiences focused on specific interests. These tours are tailored to highlight the best of each destination while offering an authentic travel experience.?

?Reset Retreats: Wellness in the Heart of the Desert?

Another trend that will continue its upward trajectory in 2025 is wellness tourism, considering more travellers are seeking destinations that offer a chance to physically and mentally reset. Jordan, with its rich natural wonders, is emerging as a top contender for this trend. The Dead Sea, for example, offers a healing experience that draws travellers from far and wide. As the lowest point on Earth, its mineral-rich waters are renowned for their therapeutic qualities.? In addition, Jordan boasts several natural healing springs, such as the Ma'in Hot Springs. These springs are famed for their ability to soothe sore muscles, improve skin conditions, and promote overall wellness. Visitors can enjoy a tranquil soak in the warm, bubbling waters while surrounded by breathtaking landscapes.?

Wellness tourism is also gaining traction in the UAE. For those looking to maintain their wellness routine while travelling, properties like SIRO One Za'abeel integrate fitness, recovery and nutrition into every aspect of the guest experience, from sleep-optimized rooms to cutting-edge fitness facilities and wellness programmes. Madinat Jumeirah Is another property that has introduced well-being packages. At the heart of this offering is the award-winning Talise Spa, where guests can discover a comprehensive range of wellness programmes, tailored to nurture different aspects of their well-being.??

For those looking for a more serene escape, Anantara Qasr Al Sarab is the place to be. This wellness retreat, inspired by Anantara Hotels & Resorts ’ ancient Asian influences, offers a variety of rejuvenating experiences. The spa combines traditional Arabic rituals with exotic therapies from Thailand, with popular treatments like the Moroccan Hammam, and Arabian Desert Rose Ritual. The resort also offers 1- and 3-day wellness programs, farm-to-table dining, sunrise yoga, and horseback riding, providing a holistic experience that fosters a deep connection with nature.

In recent years, Oman has emerged as a destination for luxury wellness experiences too, driven by the arrival of prestigious hotels such as The St. Regis Al Mouj Muscat Resort and Mandarin Oriental Muscat. Jabal Akhdar has also become a top destination for wellness and spa enthusiasts, attracting travellers seeking peace and rejuvenation. At the forefront is the award-winning Alila Jabal Akhdar , home to Spa Alila, where guests can indulge in tailored wellness treatments while enjoying breathtaking views of Oman’s Grand Canyon.?

3. Soft Adventures: Enjoying Thrills with Comfort and Ease?

Soft adventure is another rising trend, that comprises a blend of excitement and relaxation without the intensity of extreme activities. Unlike traditional adventure travel, which involves physically demanding activities like mountain climbing or skydiving, soft adventure focuses on activities that allow travellers to enjoy themselves at a leisurely pace.?

The UAE offers a variety of soft adventures that blend activity with comfort. A premium desert safari is one of our top recommendations as it combines thrilling dune bashing with a serene evening under the stars, complete with a luxurious Bedouin-style dinner. For a more tranquil experience, a hot air balloon ride over the desert offers breathtaking views of the golden dunes at sunrise. Those looking for a little more adventure in the city can head to Sky Views Dubai and walk along the edge of a skyscraper and enjoy panoramic city views—all within a safe and controlled environment.?

Jordan offers a treasure trove of soft adventures too. Visitors can hike the trails of Dana Biosphere Reserve, soaking in stunning desert and mountain landscapes. For a dose of culture and nature, a trek through the scenic valleys of Wadi Mujib combines breathtaking views with a chance to cool off in natural pools. In Petra, explore the iconic rose-red city on foot or take a more laid-back approach with a camel ride through the ancient ruins.??

4. Wild Wonders: Exploring Nature’s Majestic Beauty?

In 2025, the pursuit of nature’s wonders is going to go up a notch, with travellers eager to witness some of the world’s most awe-inspiring landscapes. The Middle East holds some of the most spectacular natural phenomena waiting to be explored. To name a few? Jordan’s Wadi Rum, with its towering sandstone pillars rising from the red sands, offers a surreal, otherworldly setting. Carved over centuries by wind, sand, and flash floods, it’s a landscape so extraordinary it has stood in for Mars in The Martian and the fictional moon Jedha in Rogue One: A Star Wars Story.??

Oman’s Wadi Shab enchants visitors with its turquoise waters, waterfalls, and natural pools framed by dramatic cliffs. The narrow canyon is home to crystal-clear blue pools and a secret waterfall hidden inside a cave, creating a unique and tranquil escape. The freshwater that cascades from the mountaintops meets the seawater on the banks, adding to the environmental diversity that makes Wadi Shab stand apart from other wadis in the Sultanate.?

Meanwhile, the UAE’s Liwa Oasis, located at the edge of the Empty Quarter, showcases the staggering vastness of the Rub al Khali, the world’s largest uninterrupted sand desert. Spanning 255,000 square miles, this majestic sea of sand is constantly reshaped by the winds, creating stunning dunes, from steep star dunes to sweeping crescent-shaped barchans.?

With several nature-focused tour packages designed to explore the natural wonders of our destinations, travellers can get up close to these breathtaking landscapes and fully immerse themselves in the beauty of nature.?

5. Sustainability in Focus: Responsible Travel Across the Desert

Sustainability continues to be a driving force in travel decisions in 2025, with eco-conscious choices becoming more integral to the travel experience. The UAE, Oman, and Jordan are stepping up their efforts to preserve natural landscapes, and this commitment is reflected in the growing number of sustainable luxury options.??

Starting with Oman, @Al Baleed Resort Salalah by Anantara stands out with its dedication to energy and water conservation, eco-friendly practices, and farm-to-table dining. Guests can also enjoy sustainable local tours, highlighting the resort’s commitment to responsible tourism.?

The UAE also showcases sustainability in luxury. Properties like FIVE LUXE JBR, for example, incorporate eco-friendly materials and cutting-edge technology into their design. Achieving LEED Platinum certification, the hotel leads by example with its energy-efficient systems and a focus on reducing its environmental footprint. Even the resort’s beach club operates entirely on renewable energy, ensuring that sustainability is embedded in every aspect of the guest experience.?

In addition, Jumeirah Saadiyat Island Resort in the UAE is setting the bar for sustainable dining with its state-of-the-art hydroponic farm. This eco-friendly system reduces water usage by 90% while growing fresh, locally sourced produce. With a focus on reducing carbon footprints and supporting local agriculture, the resort delivers a sustainable yet sophisticated culinary experience that reflects its commitment to a greener future.??

6. Heritage Holidays: Connecting with the Past?

As more travellers seek deeper connections with their heritage, the allure of exploring ancient cultures and historical landmarks is rising.??

Jordan, with its awe-inspiring historical sites such as Petra and Jerash, offers an unforgettable journey through time. To experience this, we have dedicated tours that allow visitors to walk in the footsteps of ancient civilizations and uncover the stories of the past.?

In the UAE, the exploration of Bedouin culture and the country’s heritage takes center stage, such as visits to historical forts and museums. Additionally, our "Roots of Dubai" tour offers an immersive journey through the city’s rich heritage. The tour begins at the Al Fahidi Historical District, with its ancient wind towers, museums, and art galleries. Visitors then get to take a traditional Abra ride across Dubai Creek to explore the gold, spice, and textile souks. The tour concludes at The Dubai Frame , where visitors can witness the striking contrast between old Dubai and the modern metropolis, offering a unique perspective on the city’s transformation.?

Additionally, we highly recommend exploring Oman’s heritage, with our historical forts tour that takes visitors on a journey through some of the country’s most significant castles. The full-day tour, which includes stops at Nizwa Fort, Jabreen Castle, and Bahla Fort, offers a deep dive into Oman’s past.??

7. All-Inclusive Stays?

The all-inclusive resort experience has evolved into something far beyond its humble beginnings. While it once meant simple accommodations, buffet lines, and group activities, today’s all-inclusive resorts cater to modern tastes with elevated offerings and thoughtful touches.?

In the UAE, hotels are redefining this all-inclusive concept with options that include not just exceptional dining and entertainment but curated activities and bespoke experiences. Rixos Hotels stand out as pioneers in this arena, delivering indulgent stays where every detail is taken care of. Visitors can enjoy diverse culinary experiences, world-class wellness amenities, and unique entertainment, all wrapped in one package.?

Desert Adventures partners with leading hotels to bring special all-inclusive packages to guests, offering access to premium resorts. With exclusive discounts and perks, travellers can experience the best of what the UAE offers—effortlessly and luxuriously.?

Final Thoughts??

All in all, the travel trends we’re seeing in the UAE, Jordan, and Oman highlight a growing desire for truly personal and transformative experiences. Travellers today want more than cookie-cutter itineraries—they want journeys that speak to their individual needs.

As a destination management company, we recognize this shift and are committed to curating bespoke travel experiences that cater to every individual’s desires—whether it’s indulging in luxury wellness retreats, exploring cultural heritage, or embarking on thrilling adventures. Our specialized offerings, including unique tailor-made products and expertly designed speciality tours, ensure that every journey is as distinctive as the traveller. To know more get in touch with us at [email protected].?